Market Manager OC

Coloplast; Warszawa; Hybrid; EUR 50,000 - 70,000; Full time

Job summary

In Warsaw, Coloplast is looking for a Market Manager to oversee the local marketing strategy for its healthcare products. The ideal candidate will have marketing and product management experience in healthcare, focusing on enhancing patient and healthcare professional engagement through effective market positioning and promotional strategies. The role includes developing marketing plans, analyzing market trends, and collaborating with cross-functional teams.

Benefits

Employment contract for a fixed term of 6 months

Company car

Private medical care

Sports cards

Life insurance

Delicious coffee and fresh fruit in the office

Qualifications

• Minimum 5 years of experience in product or brand management in healthcare.
• Proficiency in Polish and fluent in English.
• Ability to manage cross-functional projects.

Responsibilities

• Develops and executes the annual marketing plan for a specific product range.
• Leads cross-functional marketing initiatives including market analysis.
• Localizes global assets and campaigns for effective launches.

Skills

Strategic thinking

Analytical skills

Communication skills

Customer-centric mindset

Education

Bachelor’s degree in Marketing or Health sciences

Master’s degree preferred

Job description

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What do you enjoy most about working at our company?

At Coloplast Poland, for 25 years we have believed that each of us has the power to improve patients’ lives. Our activities cover Ostomy Care, Continence Care, Wound and Skin Care, Clinical Urology, as well as care for patients after Laryngectomy and those with Tracheostomy. Every day, our Employees create a better world with empathy and passion!

About the Team:

You will be part of the local Marketing Team at Coloplast Poland – a team of experienced and passionate professionals focused on product and clinical marketing. As the market leader in key categories such as Ostomy and Continence Care, we take pride in shaping standards of care and delivering high-quality solutions to patients and healthcare professionals.

Our Team is responsible for driving brand strategy, market development, and product positioning across core therapeutic areas, working in close collaboration with our Sales and Consumer Care Teams. We play a central role in translating global strategies into impactful local initiatives that truly make a difference.

We value strategic thinking, ownership, collaboration, and staying close to the needs of our users. Joining our Team means becoming part of a purposeful journey to improve the lives of people who rely on our products every day.

About the Role:

As a Market Manager, you are responsible for developing, executing, and communicating the local marketing strategy for a defined product portfolio, in alignment with the global and regional strategic direction. You play a key role in defining the market positioning of both existing and new products, ensuring their successful adoption and performance in a competitive landscape. You support the Head of Marketing and/or Country Manager with insights that shape revenue targets, portfolio priorities, and customer engagement approaches.

You lead cross-functional marketing initiatives, including market analysis, segmentation, pricing strategy, product improvement proposals, promotional campaigns, and clinical education. You act as a bridge between commercial, clinical, and customer-facing teams, ensuring that the strategy is effectively translated into impactful field execution and customer experiences.

Key Responsibilities:

• Develops and executes the annual marketing plan for a specific product range, aligned with the global strategy and local business objectives
• Provides strategic input and actionable recommendations to the Head of Marketing and Country Manager regarding revenue opportunities, risks, and competitive positioning
• Analyses market dynamics, customer needs, competitor activities, regulatory trends, and healthcare system developments to inform decision-making and strategy
• Designs and implements promotional strategies, product launches, educational initiatives, and brand awareness campaigns
• Leads market and competitor intelligence activities, proactively identifying threats and opportunities and suggesting appropriate actions
• Localizes global assets and campaigns to create impactful local launches and consistent messaging tailored to healthcare professionals and end-users
• Collaborates closely with Clinical Training Manager and Clinical Consultants to co-create effective training tools and programs that drive product knowledge and adoption among the sales force, customer support teams, and HCPs
• Builds and nurtures relationships with key opinion leaders (KOLs), patient advocacy groups, and relevant medical associations to strengthen market presence and gain clinical endorsement
• Collects and integrates customer feedback to inform future product development and packaging improvements
• Evaluates campaign performance and marketing activities through KPIs and ROI analyses, driving continuous improvement
• Supports cross-channel initiatives in collaboration with Consumer and Digital Marketing teams to ensure alignment and consistency across touchpoints
• Actively engages with the field force (~20% of time) and participates in external events to stay close to the market and customer needs

Requirements:

• Bachelor’s degree in Marketing or Health sciences (Master’s degree preferred)
• Minimum 5 years of experience in product or brand management, ideally within healthcare or medical devices
• Strong commercial acumen and understanding of sales drivers and product lifecycles
• Proven ability to manage cross-functional projects and collaborate across departments
• Excellent analytical, strategic thinking, and communication skills
• Proficiency in local language (Polish)
• Fluent in English (written and spoken)
• Deep customer and patient-centric mindset
• Goal- and performance-driven with a high sense of ownership
• Capable of working independently and within international matrix structures
• Creative and proactive approach to problem solving
• Ability to build trust and foster collaborative partnerships, both internally and externally

We Offer:

• Employment contract for a fixed term of 6 months with the possibility of extension
• On-site work from our Warsaw office with limited remote work option
• Working hours: 08:00–16:00 or 09:00–17:00
• A fantastic work atmosphere based on respect and partnership
• Company car
• Private medical care
• Sports cards
• Life insurance
• Delicious coffee and fresh fruit in the office

Recruitment Details:

We will continuously review applications and invite selected candidates for further recruitment steps. The recruitment will be closed once the right candidate is found. See you soon!

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

Coloplast Group - Holtedam 1 - Humlebaek - DK 3050 - Denmark