Junior Programmatic Specialist — Data-Driven Media Buying

WPP; Warszawa; Hybrid; PLN 54,000 - 88,000; Full time

Benefits offered by this job

Private medical care

Professional development

Training programmes

Flexible working

Hybrid work model

Job summary

WPP is seeking a Junior Programmatic Specialist in Poland to join the Global Operations Centre. Based in Poland, you will support audience planning, manage and monitor digital media campaigns, and deliver data-driven insights to optimize performance.

You will collaborate with cross-functional teams and engage with clients across regions. You will leverage DSP platforms, Excel, and Google Sheets to analyze data, prepare reports, and present recommendations.

Qualifications

• At least 6 months of experience in digital marketing
• Openness to learning DSP platforms and technologies
• Strong analytical skills and the ability to derive insights from data for optimization
• Adaptability to evolving campaign goals and priorities
• Proficiency in Microsoft Excel and Google Sheets for data analysis and reporting
• Excellent communication and ability to collaborate with cross-functional teams
• Fluency in English
• Residency in Warsaw, Krakow, or Poznan

Responsibilities

• Co-create and implement communication strategies in audience planning for clients
• Purchase and monitor online media campaigns
• Create recommendations and presentations for clients
• Analyze target groups
• Analyze and optimize ongoing advertising activities
• Prepare reports on executed campaigns

Skills

Digital marketing

DSP platforms

Data analysis

Adaptability

Excel

Google Sheets

Communication

English fluency

Tools

Microsoft Excel

Google Sheets

Job description

WPP is seeking a Junior Programmatic Specialist in Poland to join the Global Operations Centre. Based in Poland, you will support audience planning, manage and monitor digital media campaigns, and deliver data-driven insights to optimize performance.

You will collaborate with cross-functional teams and engage with clients across regions. You will leverage DSP platforms, Excel, and Google Sheets to analyze data, prepare reports, and present recommendations.