Junior CRM Specialist, AI-first (Szczecin)

The Customization Group; Szczecin; In loco; PLN 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

The Customization Group, a global leader in mass customization, is hiring a Junior CRM Specialist, AI-first, in Szczecin. You will run hands‑on newsletter production and help build AI-powered CRM flows across 20+ shops, leveraging AI for smarter segmentation, content generation, and personalization, with a human in the last mile.

You’ll work closely with CRM leadership to shape responsible AI usage, balancing speed with quality, while growing your skills in a fast‑moving, data‑driven environment

Competenze

• 1+ years in CRM, lifecycle or email marketing.
• You already use AI in your day‑to‑day.
• Some exposure to a CRM/ESP platform, such as Emarsys, Iterable, Braze or CleverTap, or a willingness to learn one fast.
• You judge AI output critically.
• Working‑level English for a globally distributed team.

Mansioni

• Produce newsletters, hands‑on, end‑to‑end.
• Generate content at scale with AI, human‑in‑the‑last‑mile review.
• Sharpen segmentation using AI and predictive methods.
• Personalize lifecycle flows with AI.
• Automate busy CRM tasks with AI‑assisted workflows.
• Share effective prompts and approaches for reuse.

Conoscenze

CRM experience

AI in marketing

CRM platform exposure

English proficiency

AI prompting

Strumenti

Emarsys

Iterable

Braze

CleverTap

Descrizione del lavoro

Now hiring · CRM

Junior CRM Specialist, AI-first

Bring AI into our lifecycle marketing. From day one you will produce newsletters hands-on and help turn 'we should use AI for this' into flows that actually run: smarter segmentation, generated content at scale, personalization that would take a human team weeks. This AI capability is new to the team, and you will help shape how we build it.

About the role

Have you started using AI in marketing work, and want to go deep on it in a real CRM role? We are honest: AI is the skill our CRM team is light on today. That is exactly why this role exists, and why you do not need years of it to join.

TCG's CRM team runs lifecycle messaging across 20+ shops, and AI is the capability we are deliberately adding. Think of this as a hands‑on, AI‑first CRM role: you produce newsletters from day one while pairing marketing basics with practical AI (content generation, predictive segmentation, personalization, workflow automation), and help the team use it responsibly, with a human always on the last mile.

The Customization Group is a global leader in mass customization and print‑on‑demand e‑commerce. We manufacture up to 2.5 million unique, personalized products daily across production sites in Germany, Poland, the USA and Latvia. Millions of customers find us through our 20+ online shops and 1,000+ partner stores. AI applied to that scale of customer data is the opportunity this role gets to work on.

In a nutshell run hands‑on newsletter production and make our CRM smarter with AI (content, segmentation, personalization), learning and leveling up as you go.

At a glance

Location

Szczecin, Poland

Full‑time · Onsite

Team

CRM / Lifecycle

reporting into CRM leadership

Scope

AI‑first CRM

newsletters · content · segments

Hours

Overlap with CET

Riga & Cologne core hours

Experience

Typically 1+ years

CRM, lifecycle or email + AI

Start date

Flexible

around your notice period

The role in detail

What you will do, and what we need from you. Side by side, no surprises.

What you will do

Day‑to‑day, week‑to‑week. Real work, with support while you find your feet.

• Produce newsletters, hands‑on.
  From day one you build and ship regular newsletters end to end: this is a working production seat, not only an AI layer on top.
• Generate content at scale.
  Use AI to draft and adapt campaign copy across shops, languages and segments, with a human reviewing the last mile.
• Sharpen segmentation.
  Apply AI and predictive approaches to find the right customers: churn risk, next‑best‑offer, lifetime value.
• Personalize the message.
  Build dynamic, AI‑assisted personalization into lifecycle flows.
• Automate the busywork.
  Turn repetitive CRM tasks into AI‑assisted workflows the team can reuse.
• Share what works.
  Document the prompts and approaches that work, so the team can reuse them.

Requirements

What we genuinely need. Short list on purpose, and you do not need to tick every box.

Must have

• 1+ years in CRM, lifecycle or email marketing.
  Internships and hands‑on projects count.
• You already use AI in your day‑to‑day.
  You can prompt AI tools well enough to get useful output, even if not at an expert level. We do not expect you to build agents, but we do want someone who already works with AI and is eager to go deeper.
• Some exposure to a CRM/ESP platform, such as Emarsys, Iterable, Braze or CleverTap, or a genuine willingness to learn one fast.
• You judge AI output critically.
  You know when it is good enough and when it is not.
• Working‑level English
  for a globally distributed team.

Why this role

AI in CRM at TCG is a capability being built, not a buzzword being decorated. Here is what is actually true right now.

Greenfield

You help build the capability

AI in CRM is new here, so you are not maintaining someone's legacy setup, you are helping set it up.

First mover | Your playbook

Scale

Real material to work with

20+ shops and rich product and order data give AI something genuine to bite into.

20+ shops | Rich data

Grow

Learn by building

You build real AI and CRM skills from the ground up, with mentoring and room to grow fast.

Mentoring | Fast growth

Tooling

The AI + CRM stack

Emarsys as the CRM core, agentic AI already in daily use across the company, and you help shape what the CRM team adopts next.

Emarsys | Agentic AI | Room to grow

Who we are looking for

Two short lists. The 'probably not a fit' column is on purpose: it makes the first column more credible, and saves us both time.

Sounds like you?

• You have started using AI in real marketing work and want to go further.
• You like being early on something new.
• You are pragmatic: output that ships beats a clever demo.
• You keep a human in the loop and can explain why.

Probably not a fit if

• You want a mature AI setup to plug into. Here you are helping build it.
• You treat AI output as final without review. We keep humans on the last mile.
• You would rather run classic campaigns than push into new methods.
• Time‑zone overlap with European colleagues does not work for you.

What we offer

A competitive salary, plus a benefits package that includes:

• Build something new
  AI capability from the ground up
• Modern AI + CRM stack
  internal AI tools + Emarsys
• International exposure
  globally distributed teams
• Local benefits
  health coverage, paid leave and local perks