Influencer Marketing Lead (remote, ft-contract)

TripleTen Indonesia; Poland; Remote; PLN 120,000 - 180,000; Full time

Job summary

A remote-first ed-tech company is seeking an Influence Marketing Lead to spearhead their influencer marketing initiatives focused on the USA market. The role involves developing strategies, managing campaigns, and building relationships with influencers. The ideal candidate has over 4 years of experience in influencer marketing, excellent communication skills, and a strong understanding of performance metrics. Join a diverse, remote team dedicated to measurable business results.

Benefits

Level of freedom in project vision

Hands-on experience in ed-tech

Use of modern digital tools

Qualifications

• 4+ years of experience in influence marketing, especially in the US market.
• Ability to manage relationships with agencies and contractors.
• Hands-on experience with major social platforms.

Responsibilities

• Develop performance-driven influencer marketing strategies.
• Manage agencies and ensure effective execution.
• Oversee campaign budgets with adherence to KPIs.

Skills

Influencer marketing experience

Lead generation

Vendor management

Performance marketing metrics

Campaign optimization

Excellent English communication

Tools

Instagram

TikTok

YouTube

Job description

Description

TripleTen is a remote first organization mirroring our students who complete our bootcamps in a remote environment. We are seeking an experienced Influence Marketing Lead to spearhead our influencer marketing initiatives with a strong focus on measurable business outcomes in the USA market. The ideal candidate will drive lead generation and conversion through various influence channels, with emphasis on performance marketing metrics and efficient vendor management. This role is crucial in driving our influencer marketing strategy forward with a focus on performance metrics, ROI, and effective vendor management. The successful candidate will join a dynamic team focused on achieving measurable business results through strategic influencer partnerships and agency relationships. Please note that after applying for this position, you will be required to complete a test assignment.

What you will do

• Develop and execute a comprehensive performance-driven influence marketing strategy across multiple markets, with a primary focus on the US market
• Manage and coordinate multiple agencies, contractors, and vendors to ensure aligned execution of marketing initiatives
• Build and nurture relationships with influencers across different tiers - from micro to macro influencers
• Oversee agency relationships and deliverables, ensuring quality and adherence to KPIs
• Manage campaign budgets with strict adherence to key performance metrics (CPL, CAC, ROAS)
• Design and implement A/B tests to optimize campaign performance

Requirements

• 4+ years of experience in influence marketing with proven track record in lead generation and sales conversion
• Experience leading small teams and managing relationships with marketing agencies, freelancers, and contractors
• Proven ability to negotiate and manage vendor contracts and service level agreements
• Demonstrated success in the US market or other international markets
• Deep understanding of performance marketing metrics and experience in campaign optimization
• Experience in budget allocation and management across multiple vendors and channels
• Hands-on experience working with major social platforms (Instagram, TikTok, YouTube) and various content formats
• Excellent English communication skills (both written and verbal)

What we can offer you

• Remote, Full-time Contract position
• Level of freedom to determine the vision of projects and resources to achieve it. We don\'t believe in micromanaging
• Get hands-on experience in an ed-tech environment (learning tools and the ins and outs of online education for adults)
• Digital office. To keep our teamwork smooth, we use modern digital tools like Slack, Miro, Notion
• Diverse and close-knit team. We\'re spread out across the US, Europe, LATAM and more

Disclosures

• At this time we are unable to offer H1B sponsorship opportunities in the USA
• This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management\'s right to assign or reassign duties and responsibilities at any time
• TripleTen is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, age, religion, disability, marital status, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor