Immunology Brand Manager – Omnichannel Growth & Strategy

PL03 (FCRS = PL003) Novartis Poland Sp. z o.o.; Warszawa; Hybrid; PLN 175,000 - 324,000; Full time

Benefits offered by this job

Hybrid work options

Company car or car allowance

Job summary

Novartis Poland Sp. z o.o. in Warsaw is seeking a Brand Manager for Immunology to translate global strategies into local campaigns that drive growth and improve patient outcomes.

You will lead omnichannel campaigns, analyze market data, and collaborate across Sales, Medical, and Value & Access to deliver data-driven, compliant brand programs in a hybrid work environment. This role offers a competitive total rewards package and non-salary benefits.

Qualifications

• University degree in life sciences, marketing, business, or a related field.
• Proven experience in pharmaceutical brand management or marketing roles.
• Strong understanding of healthcare systems, customers, and market dynamics.
• Experience working cross-functionally in a matrix organization.
• Excellent analytical, strategic thinking, and budget management skills.

Responsibilities

• Own end-to-end brand strategy, translating global direction into impactful local plans
• Design and execute omnichannel campaigns to maximize customer engagement and brand performance
• Analyze market, customer, and performance data to continuously optimize strategy and tactics
• Lead cross-functional collaboration across Sales, Medical, and Value & Access teams
• Drive brand growth through effective forecasting, demand planning, and budget management
• Develop customer segmentation and targeted messaging aligned with commercialization excellence standards
• Ensure compliant execution of all brand activities in line with Novartis policies and industry regulations

Skills

Brand management

Pharmaceutical marketing

Omnichannel campaigns

Cross-functional leadership

Budget management

Data analysis

Education

University degree in life sciences/marketing

Job description

Novartis Poland Sp. z o.o. in Warsaw is seeking a Brand Manager for Immunology to translate global strategies into local campaigns that drive growth and improve patient outcomes.

You will lead omnichannel campaigns, analyze market data, and collaborate across Sales, Medical, and Value & Access to deliver data-driven, compliant brand programs in a hybrid work environment. This role offers a competitive total rewards package and non-salary benefits.