Growth Marketing Manager (B2B SaaS)

Alex Staff; Poland; Remote; PLN 180,000 - 240,000; Full time

Job summary

An international travel technology company is seeking a Growth Marketing Manager (B2B SaaS) with expertise in paid search and PPC. The role focuses on optimizing multi-channel marketing campaigns, leading SEO strategies, and managing conversion rate optimization initiatives. Ideal candidates will have 2+ years of relevant experience, especially with Google Ads and analytics tools. The position offers a competitive salary and fully remote work opportunities.

Benefits

Competitive salary up to 5,000€ gross

Fully remote work

Paid vacation days and sick leave

Generous training budget

Inclusive work culture

Qualifications

• 2+ years in B2B SaaS environments.
• Experience managing PPC campaigns.
• Familiarity with SEO tools and best practices.

Responsibilities

• Plan and optimize campaigns across multiple platforms.
• Lead SEO strategy implementation.
• Manage conversion rate optimization initiatives.

Skills

Hands-on experience with Paid Ads/PPC campaigns

Google Ads proficiency

Strong analytical skills

Experience with SEMrush or Ahrefs

CRO testing skills

English proficiency (B2 level or higher)

Tools

Google Ads

Hubspot

GA4

Microsoft Ads

LinkedIn Ads

Hotjar

Clarity

Job description

An international leading company developing an AI-powered travel platform for businesses is looking for a Growth Marketing Manager (B2B SaaS) with a focus on paid search and PPC to join its team.

Founded in 2017 in Rotterdam, the Netherlands, the company is on a mission to simplify the often cumbersome process of booking, modifying, and canceling flights and hotels for business trips - making it fast, seamless, and stress-free.

With thousands of users worldwide and a rapidly expanding client base, the company is continuously introducing innovative features to enhance the business travel experience.

Responsibilities:

• Plan, launch, and optimize multi-channel campaigns across Google Ads, LinkedIn, Meta, and Microsoft Ads to achieve lead generation and CPA targets
• Lead SEO strategy and execution to grow sustainable organic traffic
• Manage CRO initiatives across the marketing funnel to improve conversion rates
• Develop comprehensive performance reports and provide actionable insights
• Collaborate with Sales and Product Marketing to align messaging and enhance the customer journey
• Work closely with RevOps to refine attribution in GA4, GTM, and Hubspot

Requirements:

• 2+ years of practical experience gained in B2B SaaS company environments
• 2+ years of hands-on experience managing Paid Ads/PPC campaigns
• Strong proficiency in Google Ads is required (experience with LinkedIn, Microsoft, and Meta Ads is a plus)
• Solid skills in analytics, attribution modeling, and performance reporting
• Comfortable conducting CRO testing and driving conversion optimization initiatives
• Skilled with GA4, GTM, and Hotjar or Clarity
• Familiarity with SEO best practices and tools such as SEMrush or Ahrefs
• English proficiency at B2 level or higher

Benefits:

• Competitive salary up to 5,000€ gross based on your experience
• Fully remote work
• Paid vacation days and sick leaves
• Generous training budget
• Fast-growing scale-up in the travel tech industry
• Work in a multicultural team, enriching inclusive work culture