Growth Marketing Manager

Solid Company; Białystok; Hybrid; PLN 180,000 - 260,000; Full time

Job summary

Solid Company in Poland is seeking a marketing lead to drive demand generation for our B2B SaaS products. You will own the MQL to SQL pipeline, run paid campaigns, and craft content to support sales across multiple markets.

You will track ROI, optimize CAC/LTV ratios, and coordinate with SDR, BD, and Customer Success to hit shared pipeline targets. English proficiency is required for international play.

Qualifications

• Proven experience in B2B SaaS marketing with a focus on demand generation, content marketing, or growth marketing.
• Hands-on experience running paid digital campaigns (LinkedIn Ads, Google Ads) with measurable ROI.
• Strong content creation skills in English (case studies, SEO articles, campaign copy).
• Data-driven decisions based on funnel metrics and pipeline data.
• Experience with marketing automation and CRM tools (lead scoring, workflows, attribution).
• Fluency in English (C1+).

Responsibilities

• Building and owning the MQL to SQL pipeline and optimizing lead conversion across segments.
• Planning and executing paid campaigns to generate qualified leads for the sales team.
• Tracking and reporting on marketing ROI, including CAC and pipeline attribution.
• Creating high-converting content such as gated reports, case studies, SEO articles (PL + EN), landing pages.
• Running product marketing campaigns for Workai Platform and new modules.
• Organizing events and webinars to promote the brand and generate leads.
• Aligning marketing with sales goals by collaborating with SDR, Business Development, and Customer Success.
• Supporting international expansion to drive awareness in Poland, Germany, and US/UK markets.
• Managing PR and brand positioning through press releases and partner communications.

Skills

Demand generation

Content marketing

Paid campaigns

Data-driven decision making

English proficiency

Marketing automation

Job description

• Building and owning the MQL to SQL pipeline, including lead scoring setup in HubSpot, defining qualification criteria, and optimizing conversion rates across segments
• Planning and executing paid campaigns (LinkedIn Ads, Google Ads, and remarketing) to generate qualified leads for the sales team
• Tracking and reporting on marketing ROI, including CAC, LTV:CAC ratio, pipeline attribution per channel, and campaign performance
• Creating high-converting content such as gated reports, case studies, SEO articles (PL + EN), landing pages, and email sequences
• Running product marketing campaigns positioning Workai Platform and new modules (Workai Intelligence, Spaces, and Learning) across different buyer segments
• Organizing and promoting events, including webinars, industry conferences (e.g. AI for Work), and partner events
• Aligning marketing with sales goals by collaborating with SDR, Business Development, and Customer Success on shared pipeline targets
• Supporting international expansion to drive awareness and lead generation in Poland (primary), Germany, and US/UK markets
• Managing PR and brand positioning through press releases, analyst reports, thought leadership content, and partner communications

Kogo poszukujemy?

• Proven experience in B2B SaaS marketing with a focus on demand generation, content marketing, or growth marketing
• Hands-on experience running paid digital campaigns (LinkedIn Ads, Google Ads) with measurable ROI
• Strong content creation skills with the ability to write compelling case studies, SEO articles, and campaign copy in English
• Data-driven mindset with decisions based on funnel metrics, conversion rates, and pipeline data
• Experience with marketing automation and CRM tools (lead scoring, workflows, attribution)
• Fluency in English (C1+)
• Strategic thinking combined with execution skills in a small team environment

Nice to have:

• Experience with HubSpot (Marketing Hub and/or Sales Hub)
• Background in Employee Experience, HR Tech, or Internal Communication space
• Experience marketing to enterprise buyers (CHRO, CIO, C-Level)
• Familiarity with SEO tools (Ahrefs, Semrush) and analytics (Google Analytics, Hotjar)
• Basic design skills or experience with tools like Figma, Canva, or Adobe Creative Suite
• Experience working with AI-powered products or positioning AI features to enterprise buyers