GOC | Senior Associate, Media Planning

WPP Media Limited; Kraków, Warszawa, Wrocław; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work two days in office

Private medical care

Professional development & training

Job summary

WPP Media Limited is seeking a Senior Associate, Media Planning for our Global Operations Centre in Poland. The role focuses on owning campaigns across social, programmatic, and paid search, with close collaboration to ensure accurate deliverables and insights.

You will generate reports, support planning initiatives, and mentor junior associates while working in a hybrid setup with in-office presence in Kraków. Strong English and cross-functional collaboration are essential.

Qualifications

• Minimum 3 years of experience in media planning or related role.
• Proficiency with digital channels and measurement.
• Ability to train others and work with cross-functional teams.

Responsibilities

• Own campaign activity from briefing through delivery and reporting.
• Produce day-to-day and executive reports across digital channels.
• Collaborate with planning and activation teams to ensure efficient account management.

Skills

Media planning

Campaign management

Data analysis

English proficiency

Stakeholder management

Tools

Social platforms tools

Programmatic platforms

Paid search tools

Internal reporting tools

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

As part of theGlobal Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for Senior Associate, Media Planning, GOC.

• Develop an in-depth understanding of media channels(Social platforms, Programmatic and Paid Search)including where, when and how to use them based on the client brief.
• Have a skilled knowledge of industryplatformplanning tools(social platforms, Prog insights, partners insights, our own reporting insights)and be able to train other team members.
• Have a skilled understanding of industry best practices anddigitaltheoryto drive digital cross channel planning andoptimization.
• Develop a fundamental knowledge ofDigital Purchase Journey thinking and Planning Philosophy.

Campaign management:

• Ownership of campaign activity including briefing teams, collating response, managing client’s deliverables, and ensuring accuracy across all workstreams.
• Run andanalysereports includingday to day reporting for all digital channels, publisher reports, local market reporting to create a holistic overview of insights and actions.
• Work closely with thecommsplanning and activation teams to ensure the day-to-day account is run efficiently and effectively.
• Be able to bring in specialist teams where needed to work on briefs and client questions.
• Ensure financial management processes are always excellent and met in a timely manner.

Effective communication:

• Become a trusted main day-to-day contact for junior clients, learning their business and ways of working. Ensuring that all requests & queries are answered with accuracy and in a timely manner.
• Support in managing Planning Associates to ensure they are on track with daily tasks, mentor and challenge them with new projects to develop their career.
• Start to develop a proactive problem-solving mindset but know when to flag any issues or concerns with Planning Director/ Manager.

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

• Showing a developed breadth and depth of industry understanding. Confident using tools, technology, techniques and systems and ability totrain others.
• Comfortable presenting data directlyfrom internal and external platforms; developing a narrative from the outcomes and translating that into actionable activation plans.
• Confident to answer client questions and liaise with internal teams on best solutions to use.
• Able to deliver accurate reports with value-added insights and actionable findings to improve campaign performance.
• Be accountable for the ongoing management of campaign budgets e.g.finance reconciliations.
• Ability to thrive in a fast-paced, dynamic environment whilst maintaining a partnership focus throughout.
• Proficiency in English.
• Eagerness to work directly from Poland (Warsaw, Poznań, Kraków or Wrocław).

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access tointernal learning platforms, certifications, and training sessions,life insurance, medical care & sports card in Medicover, funding for English language learning, employee mental health awareness day, and more.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We are committed to offering equal opportunities to all employees, which is why we only establish collaborations based onemployment contracts.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teamsin the office two days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Following a detailed review of all applications, we will contact those candidates whose qualifications and stated terms of cooperation most closely align the objectives of our recruitment process.

The controller of your personal data is the WPP Media Poland sp. z o.o.The personal data you provide will be processed for the purpose of the recruitment process.By providing us with personal data beyond the scope required by the Labour Code, you consent to the processing of such data for the purposes of the recruitment process.Consent may be withdrawn at any time. Withdrawal of consent does not affect the lawfulness of the processing carried out prior to its withdrawal. For evidence purposes, please withdraw your consent in writing or by email to [e-mail] .

The gross salary for this position at the time of this posting is indicated below. This range reflects our broader group’s compensation framework across diverse agencies and disciplines. For this specific role, our offer will be determined within this range based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

In addition to the salary range provided, we offer a comprehensive benefits package designed to support our employees' well-being and professional growth. While specific details may vary by agency, typical benefits often include: private medical care, professional development opportunities, training programmes and flexible working arrangements (where applicable).Some agencies may offer additional benefits.

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