Global Impact Copywriter - Tech-Driven & Creative

Global University Systems (GUS); Warszawa; On-site; PLN 90,000 - 150,000; Full time

Job summary

Global University Systems (GUS) seeks a Creative Copywriter to craft engaging content for our global education network. You will produce copy for organic and paid channels, including social media, PPC, SEO, email journeys, and local campaigns, ensuring a consistent brand voice across institutions.

You’ll collaborate with marketing teams to build a coordinated content calendar, apply innovative writing techniques and AI-assisted tools, and measure impact with data-driven optimization, while

Qualifications

• 5+ years of experience in creative copywriting across multiple channels.
• Portfolio demonstrating strong writing and campaigns for brands.
• Ability to analyse content performance and optimise copy.
• Experience with AI tools and content tech in writing workflows.
• Fluency in English with excellent editing standards.

Responsibilities

• Develop compelling copy for organic and paid media, including social, PPC, SEO, and emails.
• Maintain consistent tone, style, and voice across channels and institutions.
• Leverage technology and AI tools while keeping a human touch where needed.
• Coordinate with marketing teams and manage a content calendar.
• Ensure content aligns with DEI considerations and brand guidelines.

Skills

Creative copywriting

Social media copy

PPC copy

SEO copy

Content marketing

Team collaboration

Project management

Research & analytics

English writing

AI writing tools

Education

Undergraduate level

Digital marketing qualification

Writing qualification

Tools

SEM Rush

Ahrefs

Buffer

Hootsuite

WordPress

MS Word/PowerPoint

Job description

Global University Systems (GUS) seeks a Creative Copywriter to craft engaging content for our global education network. You will produce copy for organic and paid channels, including social media, PPC, SEO, email journeys, and local campaigns, ensuring a consistent brand voice across institutions.

You’ll collaborate with marketing teams to build a coordinated content calendar, apply innovative writing techniques and AI-assisted tools, and measure impact with data-driven optimization, while