Employer Brand Manager

Surfshark; Województwo mazowieckie; Hybrid; PLN 140,000 - 185,000; Full time

Benefits offered by this job

Growth & learning opportunities

Health and wellness benefits

Tools of your choice

Community & celebrations

Commuting support

Job summary

Surfshark is expanding in Poland and seeks a Senior Employer Brand Manager to own strategy, messaging, and execution across Surfshark, Incogni, and HeyPolo. You will lead campaigns, collaborate with HR, Marketing, and business leaders, and shape the employer brand in a fast-growing environment.

You will design campaigns, manage events and partnerships, and leverage data-driven insights to optimize reach and impact, including the Polish talent landscape and tech communities.

Qualifications

• 3+ years in employer branding, talent marketing, or PR/brand comms in tech or scale-ups.
• Deep knowledge of the Polish talent landscape and media channels.
• Strong strategic thinking with hands-on campaign delivery.

Responsibilities

• Plan and lead employer branding campaigns from strategy to execution.
• Drive end-to-end EB projects with internal teams and external partners.
• Develop compelling narratives and creative campaigns.
• Design and run EB initiatives at events, conferences, and meetups.
• Identify and secure partnerships with local tech communities and universities in Poland.
• Conduct research and analyze results to guide strategy.
• Manage budgets and resources for EB initiatives.

Skills

Employer branding experience

Polish language

English proficiency

Stakeholder collaboration

Analytical mindset

Ownership

Job description

Surfshark is proud to be Lithuania’s second unicorn and one of fastest-growing European companies, recognized by the Financial Times 1000 2026 list. Now, we are ready to grow our team and presence in Poland as well.

We are looking for a Senior Employer Brand Manager to become a part of the team showcasing our global brands - Surfshark, Incogni, and HeyPolo. You will own the strategy, messaging, and execution to build employer brand awareness for the Surfshark Group.

Ready for a new challenge? Read on!

If you want to:

• Strategic Planning & Leadership: Plan and lead employer branding campaigns from strategy to execution, ensuring alignment with business, HR, Marketing, and other key stakeholders from Surfshark, Incogni, and HeyPolo;
• Project Management & Execution: Manage end-to-end employer branding projects, collaborating effectively with internal teams and external partners;
• Content & Campaign Development: Develop compelling narratives and creative campaigns in collaboration with internal and external teams to strengthen the employer brand;
• Events & Engagement: Design and execute employer brand initiatives at events, conferences and meetups to showcase company culture and opportunities;
• Partnerships & Sponsorships: Identify and secure high-value strategic partnerships with local tech communities, university groups, and industry associations in Poland;
• Research & Insights: Conduct research and analyze results to identify growth opportunities and guide employer branding strategy;
• Budget & Resource Management: Plan and manage budgets and resources to ensure efficient execution of employer branding initiatives.

And you can check off:

• Experience: 3+ years of experience Employer Branding, Talent Marketing, or PR/Brand Communications experience, ideally within tech, scale-up, or fast-growing international environments;
• Market Knowledge: Deep understanding of the Polish talent landscape, tech communities, candidate preferences, and media channels;
• Strategic & Hands-On: Strong strategic mindset with proven experience planning, developing, and leading employer branding campaigns from concept to delivery
• Collaboration: Experience collaborating with multiple stakeholders, including HR, marketing, and business leaders from different products;
• Ownership: Strong sense of ownership and accountability, exceptional communication and presentation skills;
• Analytical Mindset: Track record of setting clear metrics, conducting awareness surveys, and using data to optimize marketing campaigns;
• Language: Native-level fluency in Polish and professional fluency in English.
  

Here’s the deal:

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts with a physical coach and sports card to health insurance and regular mental health checks;
• Tools of your choice: choose the technical equipment and tools you need to do your best work;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Convenient commuting: traveling from point A to point B in a city like Warsaw is quite a journey! That’s why we compensate your public transport costs;
• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
• Premium Surfshark accounts: for you, your family, and friends;
• Gross salary: 12,5000-16,600 PLN/month. Although it may vary depending on your skills and experience.