Digital Market Activation Manager

HSBC Holdings plc; Kraków; On-site; PLN 169,000 - 223,000; Full time

Benefits offered by this job

Healthcare benefits

Pension & life insurance

Home office stipend

Employee assistance program

Private medical care

Multisport card

Life insurance

Job summary

HSBC Holdings plc in Kraków is seeking a Digital Market Activation Manager to lead business readiness for new digital features across markets. You will partner with Global Digital Product Owners, regional IT and local teams to ensure smooth go-to-market and effective handover.

You will coordinate training, migrations and implementation, monitor feature performance, and report benefits to stakeholders while upholding governance with risk stewards and regulatory partners.

Qualifications

• Experience supporting business readiness for digital change across markets or regions.
• Negotiation and relationship management with multiple stakeholders.
• Analytical, planning and governance skills to manage risks and deliverables.
• Subject matter expertise in digital channels and customer considerations.
• Experience planning training, migrations and implementation.
• Strong written and verbal communication to explain complex issues.
• Data-driven decision making and understanding trade-offs.
• Familiarity with project methodologies and coordinating multiple releases.

Responsibilities

• Partner with Global Digital Product Owners, Value Streams, regional IT and local Digital teams to embed digital change.
• Manage business readiness activity for releases including impact assessment, communications, training, migration and implementation.
• Provide digital change consultancy from initial engagement through to ongoing feature enablement for assigned market or markets.
• Ensure governance is in place and coordinate with risk stewards and in-country regulatory teams.
• Oversee go-to-market planning and support delivery with minimal disruption and clear progress visibility to stakeholders.
• Coordinate delivery of local training for markets including contact centre and network teams.
• Manage staff and customer pilot activities to support successful roll-out of new digital features.
• Track and report feature performance in market to support benefits realisation and effective handover.

Skills

Digital change

Stakeholder management

Analytical planning

Governance

Communications

Project management

Market collaboration

Job description

Some careers shine brighter than others.
If you're looking for a career that will help you stand out, join HSBC, and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Your career opportunity

The Market Activation team helps stakeholders embrace and adopt digital change at scale and at speed. As a Digital Market Activation Manager you’ll work with Value Streams and enabling teams as well as in-market stakeholders to ensure business readiness for digital feature releases. This includes change impact assessment, communications, training, migration and implementation, supported by effective governance and partnership with risk stewards and in-country regulatory teams. The role supports digital feature capabilities through go-to-market planning, post-implementation support and benefits tracking through to handover.

What you’ll do

• Partner with Global Digital Product Owners, Value Streams, regional IT and local Digital teams to embed digital change
• Manage business readiness activity for releases including impact assessment, communications, training, migration and implementation
• Provide digital change consultancy from initial engagement through to ongoing feature enablement for assigned market or markets
• Ensure governance is in place and coordinate with risk stewards and in-country regulatory teams
• Oversee go-to-market planning and support delivery with minimal disruption and clear progress visibility to stakeholders
• Coordinate delivery of local training for markets including contact centre and network teams
• Manage staff and customer pilot activities to support successful roll-out of new digital features
• Track and report feature performance in market to support benefits realisation and effective handover

What you need to have to succeed in this role

• Experience working directly with individual markets or a region to support business readiness for digital change
• Negotiation and relationship management skills to work across internal and external stakeholders with conflicting priorities
• Analytical, planning and governance capability to manage risks and issues and keep deliveries on track
• Subject matter expertise in digital channels including technical, marketplace and customer considerations
• Subject matter expertise in communications, operational impact assessment, training, migration and implementation planning
• Communication skills, written and verbal, to explain complex or technical issues clearly
• Pragmatic decision-making using data with an ability to understand implications and trade-offs
• Understanding of project methodologies, frameworks and best practice and experience managing multiple releases across a portfolio

What we offer

The pay range for this role is 15,108 PLN - 20,000 PLN monthly gross.

Variable pay is discretionary, but influenced by Group performance, business/function performance and individual performance.

We offer a comprehensive and competitive package of benefits covering healthcare, family friendly leaves, pension and life assurance, as well as many other benefits to support your wellbeing.

• Additional bonuses for recognition awards
• Multisport card
• Private medical care
• Life insurance
• One-time reimbursement of home office set-up (up to 800 PLN).
• Employee assistance program
• Additional contributions to PPK scheme
• Corporate parties & events
• CSR initiatives
• Nursery discounts
• Financial support with trainings and education
• Social fund
• Free parking

If your CV meets our criteria, you should expect the following steps in the recruitment process:

• Online behavioural test (for external candidates only)
• Telephone screen (for external candidates only)
• Interview with the hiring manager
  

Being open to different points of view is important for our business and the communities we serve. HSBC, we're dedicated to creating diverse and inclusive workplaces. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best.
If you have a need that requires accommodations or changes during the recruitment process, please let us know.