Demand Generation Manager / Senior Manager, Therapist and Patient Acquisition

Journey Clinical; Poland; Remote; PLN 455,000 - 565,000; Full time

Job summary

A mental health technology company is seeking a Demand Generation Manager to lead the therapist and patient acquisition strategy. This role involves managing performance marketing efforts and collaboration with cross-functional teams. The ideal candidate has 6–10 years of experience in growth marketing, a strong understanding of growth metrics, and is comfortable working in a fast-paced environment. This position is remote with an annual salary range of $125,000 - $155,000.

Qualifications

• 6–10 years in growth or demand generation roles, preferably in startups or fast-growth environments.
• Experience managing and scaling acquisition channels with proven success.
• Strong grasp of growth metrics including LTV/CAC, attribution, lead progression.

Responsibilities

• Lead therapist and patient acquisition strategy across multiple channels.
• Own a structured experimentation roadmap for audience and campaign improvements.
• Manage agency partners to align creative and performance goals.

Skills

Growth marketing

Performance marketing

Data analysis

Cross-functional teamwork

Campaign optimization

Tools

HubSpot

Tableau

Job description

Demand Generation Manager / Senior Manager, Therapist and Patient Acquisition

Pay Competitive

Location Remote

Employment type Full-Time

Overview

Journey Clinical is on a mission to transform the growing mental health crisis by accelerating the adoption of frontier treatments that lead to lasting improvements in clinical outcomes. We have built a turnkey healthtech platform to safely and effectively expand access to Psychedelic-Assisted Psychotherapy, starting with Ketamine-Assisted Psychotherapy (KAP). In our patient-centered collaborative care model, licensed psychotherapists in the network take on the psychotherapy, while Journey Clinical's in-house medical team takes on patient eligibility, treatment plan and outcome monitoring. Our platform gives psychotherapists passionate about PAP the infrastructure and support required to become empowered KAP providers, while enabling higher standards of patient care and enhanced clinical outcomes.

We have recently closed a successful Series A round led by Union Square Ventures, and are backed by a number of top-tier investors including AlleyCorp, Fifty Years, Able Partners, Gaingels, Palo Santo, PsyMed Ventures, Coalition Operators, Christina Sass co-founder of Andela, Edvard Engesæth, MD co-founder of Nurx and Hans Gangeskar co-founder of Nurx.

We are building an open-minded and inclusive workplace where you will have the opportunity to grow and collaborate with a diverse team of high performing individuals. Our team combines extensive experience in business and healthcare. We are mission driven and strive to make the workplace stimulating, ethical, rewarding, and fun. Together, we will be working at the cutting edge of a groundbreaking field that is reshaping mental health and we will make a direct impact on people’s lives.

The Opportunity

Full-time | Remote (US) | Mental Health Tech

Are you a strategic and hands-on growth marketer who thrives in fast-paced environments, loves testing and learning, and is passionate about improving access to mental health care? We’re hiring a Growth Marketing Manager or Senior Manager to lead therapist and patient acquisition. In this role, you’ll own performance marketing strategy and execution, from paid channels to full-funnel optimization. You’ll work cross-functionally with creative, sales, lifecycle, product, and RevOps teams — backed by agency partners and a growing data stack — to build and scale a high-performing acquisition engine.

Why Join This Team

We’re a scrappy, data-driven, and mission-aligned growth team that believes in rapid iteration, high ownership, and constant learning. We care deeply about empowering mental health providers and patients — and we operate with transparency, curiosity, and collaboration. You’ll have the freedom to test bold ideas, the support to execute quickly, and the clarity to measure real impact.

What You’ll Do

Growth Strategy & Acquisition

• Lead therapist and patient acquisition strategy across Meta, Google, LinkedIn, and emerging channels.
• Launch and optimize paid campaigns with a focus on CAC efficiency and lead-to-customer conversion.
• Manage agency partners to drive alignment on creative testing and performance goals.

Experimentation & Funnel Optimization

• Own a structured experimentation roadmap across audiences, offers, creative, and conversion flows.
• Partner with design, product, and lifecycle marketing to improve landing pages, nurture flows, and onboarding experiences.
• Use HubSpot and Tableau to track full-funnel metrics and identify areas to improve drop-off and velocity.

Campaign Execution & Enablement

• Build high-quality campaign briefs that align goals, messaging, and creative formats.
• Collaborate with internal and external teams to ensure consistent asset delivery and testing cadence.
• Monitor campaign data to refresh assets and avoid performance fatigue.

Organic & Product-Led Growth

• Support initiatives to grow referrals, self-serve signups, and awareness through community and content.
• Collaborate with product and content teams on experiments that reduce friction and improve acquisition velocity.

What We’re Looking For

Must-Haves

• 6–10 years in growth, performance marketing, or demand generation, ideally in startup or fast-growth environments.
• Proven success owning and scaling acquisition channels, with experience managing paid campaigns and external agencies.
• Strong grasp of growth metrics including LTV/CAC, attribution, lead progression, and funnel optimization.
• Experience designing and executing structured, statistically sound growth experiments.
• Comfortable working cross-functionally and independently with high accountability and a bias toward action.

Nice-to-Haves

• Background marketing in DTC health, B2B2C models, or therapist/patient-facing models.
• Familiarity with referral programs, freemium and product-led-growth funnels, or organic growth tactics such as SEO.

$125,000 - $155,000 a year

We recognize healthcare is a universal concern and tackling the mental health crisis will require team members with different strengths from all walks of life. We are an Equal Opportunity Employer and consider applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law.

If you feel discouraged by the job description because your skills don’t exactly match please apply anyway. We likely missed something and are open to expanding our understanding of the role. We are an Equal Opportunity Employer and consider applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law.

About the company

Journey Clinical Inc. empowers psychotherapists to provide safe, effective, and transformative ketamine-assisted psychotherapy (KAP) to their patients.

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