CRM & Lifecycle Manager

Huuuge Games; Warszawa; On-site; PLN 60,000 - 80,000; Full time

Job summary

A leading gaming company in Warsaw is seeking a CRM & Lifecycle Manager to enhance player engagement and retention. In this role, you will develop multi-channel CRM strategies, manage campaigns, and analyze performance metrics to optimize results. Ideal candidates will have over 2 years of experience in CRM and a passion for mobile gaming. Join us in creating exceptional gaming experiences.

Qualifications

• 2+ years of experience in CRM, retention marketing, or lifecycle management.
• Hands-on experience with Braze or similar CRM platforms.
• Experience in mobile gaming or free-to-play environments strongly preferred.

Responsibilities

• Develop and execute a multi-channel CRM strategy to improve player engagement.
• Design and manage lifecycle campaigns across all player stages.
• Analyze CRM performance and provide insights to improve results.

Skills

Experience in CRM

Strong understanding of player segmentation

Data-driven mindset

Excellent communication skills

Tools

Braze

Optimove

Leanplum

Salesforce MC

Job description

At Huuuge Games we make top grossing mobile games that bring people together through fun and social mobile gaming.

Become a part of an exciting adventure bringing fun & truly social experience to millions of players around the world. We’re looking for a data-driven, player-obsessed CRM & Lifecycle Manager to take ownership of CRM strategy and execution across the entire player journey.

How will you make an impact with us?

Develop and execute a multi-channel CRM strategy to improve player engagement, retention, and monetization.

Design and manage lifecycle campaigns across all player stages, including:

• FTUE journeys to activate new players and increase D1/D7 retention
• Engagement flows to promote daily/weekly habits and session depth
• Churn prevention flows using behavioral and predictive signals
• Reactivation and win-back journeys for lapsed users
• Event- and content-driven campaigns tied to LiveOps calendar
• VIP nurturing for highly engaged players

Define CRM data requirements and work with BI and engineering to implement behavioral and transactional tracking events, maintain accurate real-time data sync between the game and CRM platform, and build and optimize campaigns in Braze.

Analyze CRM performance using Braze analytics and internal BI tools, track key KPIs such as retention (D1/D7/D30), LTV, ARPU, churn, open/click/conversion rates, and provide insights and recommendations to improve results and align with broader business goals.

Collaborate cross-functionally with LiveOps, Product, Monetization, Creative, and Data teams to align campaigns with game events, player journeys, and business strategy.

Ensure all communications comply with global data privacy standards (GDPR, CCPA, etc.).

Job requirements

This is the right job for you if you have:

• 2+ years of experience in CRM, retention marketing, or lifecycle management
• Hands-on experience with Braze or similar CRM platforms (Optimove, Leanplum, Salesforce MC)
• Strong understanding of player segmentation, user journeys, and behavioral triggers
• Data-driven mindset with experience in A/B testing, campaign analysis, and optimization
• Ability to partner with data teams to define events, build segments, and interpret insights
• Excellent communication skills — both creative copywriting and cross-team collaboration
• Experience in mobile gaming or free-to-play environments strongly preferred
• Passion for games and player psychology

We are an equal opportunities employer and welcome applications from all qualified candidates.