CRM & Lifecycle Manager

Huuuge Games Sp. z o.o.; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Job summary

A leading mobile gaming company is seeking a data-driven CRM & Lifecycle Manager to enhance player engagement and retention through strategic lifecycle campaigns. The role involves designing campaigns, analyzing performance using Braze, and collaborating with cross-functional teams to align with business objectives. A passion for gaming and player psychology is essential, along with 2+ years of experience in CRM and retention marketing.

Qualifications

• 2+ years of experience in CRM, retention marketing, or lifecycle management.
• Hands-on experience with Braze or similar CRM platforms.
• Data-driven mindset with experience in A/B testing and campaign analysis.

Responsibilities

• Design and manage lifecycle campaigns for player engagement.
• Collaborate with cross-functional teams to align campaigns.
• Analyze CRM performance and provide insights for improvement.

Skills

CRM strategies

Data analysis

A/B testing

Player segmentation

User journey mapping

Creative copywriting

Tools

Braze

Job description

Develop and execute a multi-channel CRM strategy to improve player engagement, retention, and monetization.

Key Responsibilities

• Design and manage lifecycle campaigns across all player stages, including FTUE journeys, engagement flows, churn prevention flows, reactivation and win-back journeys, event- and content-driven campaigns, and VIP nurturing.
• Define CRM data requirements and work with BI and engineering to implement behavioral and transactional tracking events and maintain accurate real-time data sync between the game and CRM platform.
• Build and optimize campaigns in Braze, orchestrate automated journeys, set up control groups, holdouts, and A/B tests, and continuously iterate based on performance and test results.
• Analyze CRM performance using Braze analytics and internal BI tools, track key KPIs, and provide insights and recommendations to improve results and align with broader business goals.
• Collaborate cross-functionally with LiveOps, Product, Monetization, Creative, and Data teams to align campaigns with game events, player journeys, and business strategy.
• Ensure all communications comply with global data privacy standards (GDPR, CCPA, etc.).

Our Requirements

• 2+ years of experience in CRM, retention marketing, or lifecycle management
• Hands-on experience with Braze or similar CRM platforms
• Strong understanding of player segmentation, user journeys, and behavioral triggers
• Data-driven mindset with experience in A/B testing, campaign analysis, and optimization
• Ability to partner with data teams to define events, build segments, and interpret insights
• Excellent communication skills — both creative copywriting and cross-team collaboration
• Experience in mobile gaming or free-to-play environments strongly preferred
• Passion for games and player psychology

About Huuuge Games: We make top-grossing mobile games that bring people together through fun and social mobile gaming.

We are looking for a data-driven, player-obsessed CRM & Lifecycle Manager to take ownership of CRM strategy and execution across the entire player journey. Become a part of an exciting adventure bringing fun & truly social experience to millions of players around the world.