CRM Automation Specialist

AirHelp; Kraków; On-site; PLN 180,000 - 240,000; Full time

Job summary

AirHelp is seeking a CRM Automation Specialist to enhance CRM operations and improve marketing effectiveness. The role involves managing databases, creating automated workflows, and analyzing campaign performance to ensure optimized audience engagement. Ideal candidates should have strong experience in email marketing, analytics, and excellent communication skills.

Benefits

Private healthcare

Flexible benefits

Annual travel allowance

Work from anywhere for 2 weeks/year

Language classes

Personalized progression plan

Internal training programs

Unlimited use of AirHelp’s services

Commute and lunch subsidy

Mindfulness platform access

Team days and Parties

Qualifications

• Proven experience with email marketing and messaging automation tools.
• Understanding of CRM KPI data and GDPR.
• Fluency in English.

Responsibilities

• Manage CRM databases and create workflow rules.
• Track campaign performance including metrics.
• Work with stakeholders for CRM campaign delivery.

Skills

CRM experience

Email marketing automation

SQL

HTML

Stakeholder management

Analytical skills

Communication skills

Tools

Bloomreach

Iterable

HubSpot

SFMC

Job description

CRM Automation Specialist

Department: Marketing

Employment Type: Full Time

Location: Kraków

Reporting To: Neus Giménez

Compensation: zł9,000 - zł12,000 / month

Description

Are you passionate about CRM, data-driven marketing, and automation? Then come join us and be a part of the world’s leading company in air passenger rights, improving the experience of travelers worldwide!

As a CRM Automation Specialist, you’ll be at the heart of our CRM operations, working closely with the Head of CRM and cross-functional teams. Your mission? To ensure seamless CRM performance, optimize audience segmentation, and craft high-impact automated workflows.

What you’ll do:

• Manage CRM databases, define audiences in the platform, or import them from external databases.
• Create and manage workflow rules, data validation, and approval processes for different marketing campaigns.
• Work with different stakeholders to ensure the successful delivery of our CRM marketing campaigns. brief creation, content & translation requests, quality assurance, and campaign execution. (e.g., increasing claims and subscriptions, promoting seasonal campaigns, upselling activities, etc.).
• Review and fix campaign issues.
• Track campaign performance: Monitor campaign metrics such as open rates, click-through rates, conversion rates, ROI, etc.

Ideally, you’ll bring with you:

(Disclaimer: We understand that you may not tick every box. But if you are excited about the idea of joining AirHelp, we'd love to hear from you anyway).

• Proven experience in working with email marketing and messaging automation tools. (Bloomreach, Iterable, HubSpot, SFMC or similar)
• Demonstrable CRM experience on AB testing, segmentation and targeting, campaign management, and campaign analysis.
• Insights Generation: Ability to analyze customer behavior and feedback to refine future campaigns.
• Understanding of CRM KPIs data, databases and GDPR.
• Knowledge of SQL and HTML.
• Well-organized with the ability to juggle multiple priorities at once.
• Excellent stakeholder management and communication skills.
• Fluency in English.

Perks and benefits:

• Private healthcare.
• Flexible benefits: gym membership, personal education, childcare, public transportation, or leisure travel subsidy.
• Annual travel allowance.
• Work from anywhere for up to 2 weeks/year.
• Language classes.
• Personalized progression plan.
• Internal training programs and knowledge-sharing events.
• Unlimited, free use of AirHelp’s services.
• Office commute and lunch subsidy.
• Access to mindfulness and well-being platform (Mindgram).
• Team days and Parties.