Creative Strategist

MimiWorld; Poland; On-site; PLN 182,000 - 243,000; Full time

Benefits offered by this job

Competitive package

Profit sharing

Direct line to the founder

Team that takes creative seriously

Job summary

MimiWorld is seeking a Creative Strategist to own the creative engine for skincare and maternity brands. You will conduct in-depth creative research, write data-backed briefs, and manage the end-to-end production and testing of UGC, VSL, and static ads.

You will analyze weekly performance data and iterate campaigns to improve CPA and ROAS, while ensuring compliance with industry guidelines. A fast-paced, data-driven environment awaits.

Qualifications

• Understanding Meta creative performance on cold audiences and translating data into briefs.
• Solid grasp of direct-response: awareness, sophistication, angles, hooks, formats.
• Experience briefing creators/editors so human-delivery and 90% ready first cuts.
• Process-driven approach from raw customer data to testable angles.

Responsibilities

• Own creative research from reviews, surveys, and communities to identify language, pains and objections.
• Write briefs backed by data, customer insights and past learnings; justify concepts with stats.
• Lead the creative pipeline: script UGC, VSL, and static ads; brief editors with precise hooks and visuals.
• Analyze weekly creative performance: hook rate, hold rate, CTR, CPA, ROAS; maintain a learning log.
• Ensure compliance with skincare/maternity guidelines and advertising standards.

Skills

Meta ads knowledge

Direct-response fundamentals

UGC workflows

Research-driven concepts

Job description

We’re a DTC company running a portfolio of brands doing $5M+/year in combined revenue, across skincare and maternity. Meta is our growth engine, and creative is what feeds it. We’re hiring a Creative Strategist to own that engine with us.

This is a hands-on, high-ownership role working directly with the founder. We move fast, we document everything, and we let the data decide.

Who this is for

• You take ownership and run the engine. You own creative end to end - research, concepts, briefs, production, analysis, iteration - and you act without waiting to be told.
• You think outside the box - and decide with data. Bold angles and hooks nobody else in the niche is testing, but every decision grounded in customer insights, performance data, and past test learnings.
• You have 3+ years in direct response. You've been judged on CPA and ROAS, and you know the difference between an ad that gets compliments and an ad that gets scaled.

What you’ll do

• Own creative research. Mine customer reviews, post-purchase surveys, support tickets, and online communities to find the language, pains, and objections our buyers actually use. Map angles to customer awareness levels and avatars - and keep that research living, not filed away.
• Write briefs that earn their budget. Every brief you produce is backed by real research, performance data, customer insights, and documented learnings from previous creatives. No brief goes to production on a hunch. You'll cite the review, the survey stat, or the past test that justifies the concept.
• Run the creative pipeline. Concept and script UGC, VSL, and static ads. Brief editors and creators with precision - hooks, delivery notes, visual direction. Ensure what ships matches what was briefed.
• Analyze, log, iterate. Own weekly creative performance analysis: hook rate, hold rate, CTR, CPA, ROAS. Diagnose why ads win or lose at the specific-second level. Maintain the testing log so every dollar spent produces a learning, and turn winners into iteration trees instead of one-off luck.
• Keep it compliant. Our niches (skincare, maternity) demand disciplined claims. You'll work within clear compliance guardrails and know how to make an ad hit hard without crossing a line.

What you MUST know/have

• Meta creative performance, cold. You can read hook rate, hold rate, and thumbstop data and translate it into your next brief - not just report it.
• Direct-response fundamentals. Awareness and sophistication levels, angles vs. hooks vs. formats, why pain outperforms curiosity, and how to open a loop that keeps someone watching.
• UGC and editor workflows. How to brief a creator so the delivery sounds human, and how to brief an editor so the first cut is 90% there.
• Research-driven concepts. You have a repeatable process for going from raw customer data to a ranked list of testable angles.

What you’ll get

• Competitive package starting at $5,000/month, with a clear growth path as the account scales.
• Profit sharing based on performance.
• Direct line to the founder.
• A team that takes creative seriously.