Creative Strategist

Flo; Poland; On-site; PLN 181,272 - 217,128; Full time

Benefits offered by this job

Competitive salary and annual reviews

Performance incentive scheme

Paid holiday, sick leave, and health leave

Enhanced parental leave

Professional growth support

5-week fully paid sabbatical at 5-year milestone

Flo Premium for friends & family

Job summary

Flo, the leading health app, is looking for a Creative Strategist (Video) based in Poland. This individual will develop strategic concepts for paid video campaigns, analyze performance data, and write clear creative briefs. A minimum of 2 years in performance marketing is essential, along with a strong portfolio. The role fosters creativity at the intersection of data and storytelling. Employees enjoy competitive salaries, a diverse and inclusive environment, and hybrid work opportunities.

Qualifications

• 2+ years in performance marketing or creative strategy with measurable results.
• Portfolio showcasing data-driven creative concepts and their impacts.
• Deep understanding of paid social creative performance.

Responsibilities

• Develop strategic creative concepts for paid video campaigns.
• Analyse performance data to identify insights and opportunities.
• Write creative briefs that translate insights into clear direction for the team.

Skills

Performance marketing

Creative strategy

Data analysis

Strong communication

Project management

Curiosity for new formats

Tools

Jira

Confluence

Google Workspace

Job description

500M+ downloads. 80M+ monthly users. A decade of building & still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 & we’re not slowing down.

With 7M paid subscribers & the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

Creative Strategist (Video)

In our paid UA team, we seek someone who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed – they move people. This isn’t a video editing role; it’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results.

You’ll sit at the intersection of data, psychology, and storytelling – analysing what works, ideating what’s next, and directing others to bring it to life.

Responsibilities

• Develop strategic creative concepts for paid video campaigns across social platforms
• Analyse performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
• Write sharp creative briefs that translate insights into clear direction for designers, writers, and video editors
• Partner with UA and growth teams to test hypotheses and scale what performs
• Review & optimise creative iterations – ensuring every asset aligns with brand and business goals
• Spot patterns, trends, and cultural moments to inform future campaigns
• Guide the creative process end‑to‑end, from concept through to execution and analysis

Qualifications

Must‑have:

• 2+ years in performance marketing, creative strategy, or growth marketing (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)
• A portfolio showing data‑driven creative concepts that delivered measurable results
• Deep understanding of paid social creative performance & testing methodologies
• Strong communication skills – able to translate insights into compelling creative directions
• Fluency in English & a natural ability to craft ideas for a global (especially US) audience
• Familiarity with creative production workflows, without needing to be hands‑on in editing tools
• Proficiency with project management tools (Jira, Confluence, Google Workspace)
• Curiosity for new formats, cultural trends, and emerging AI creative tools
• An obsession with results

Nice‑to‑have:

• Familiarity with budgeting and resource allocation for creative projects
• Experience working collaboratively with creative partners (writers, motion designers, video editors)

Success Metrics

• Growth in video creative’s contribution as a driver of paid UA success
• Tangible impact on overall paid UA campaign growth and ROI

Salary range from 4200 EUR

Benefits

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave & pay for maternity, paternity, same‑sex and adoptive parents
• Accelerated professional growth through world‑changing work and learning support
• In‑person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5‑week fully paid sabbatical at 5‑year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity & inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.