Creative Lead

SBC Performance; Poland; Hybrid; PLN 180,000 - 270,000; Full time

Benefits offered by this job

Hybrid/Remote work options

Competitive compensation

Flexible working hours

Equipment provided

Paid vacation & sick leave

Educational support

Team events & culture

Open feedback culture

Job summary

SBC Performance is seeking a Creative Manager to drive high-quality ad creatives that fuel user acquisition across Meta, TikTok, and Google Ads. You’ll think through the funnel from hypothesis to CTR/CPI/CAC and retention, collaborating with designers and media buyers in a fast-paced EdTech/AI environment.

The role combines strategy with hands-on creative work, requires 4–5+ years in marketing, and offers hybrid work in Prague/Warsaw or remote, with competitive compensation and growth

Qualifications

• 4–5+ years in creative or performance marketing.
• 2+ years in a Creative Lead role.
• Experience creating creatives for Meta/TikTok/Google Ads with data-driven examples.
• English at Intermediate level or above.

Responsibilities

• Generate and test creative hypotheses for paid channels.
• Develop static and video creatives, UGC formats, and product demos.
• Craft offers and USPs around the product's core advantages.
• Analyze creative performance metrics with performance marketers.
• Run A/B tests on creatives and iterate.
• Monitor EdTech/AI trends and track competitors.
• Collaborate with design, copywriters, and media buyers.

Skills

Creative lead experience

Performance marketing

UA metrics (CPI CAC LTV ROAS)

Ad creative development (Meta TikTok)

Data-driven decision making

Figma/Canva

English proficiency

Tools

Meta Ads

TikTok Ads

Google Ads

Job description

SBC Performance drives scalable growth for brands ready to expand globally.

Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine.

Trusted by 200+ companies, managing $150M+ in ad spend.

Scale faster. Grow smarter.

We're looking for a Creative Manager who will be responsible for producing ad creatives that bring high-quality users into the product. This isn't a \"picture designer\" role — it's someone who thinks through the funnel: from hypothesis and offer all the way to CTR, CPI/CAC, and post-install/post-registration retention metrics.

Responsibilities

• Generate and test creative hypotheses for paid channels (Meta Ads, TikTok Ads, Google Ads, etc.)
• Develop static and video creatives, UGC formats, and product demos tailored to different audience segments
• Craft offers and USPs around the product's core advantages: speed (lessons in minutes, not hours), hands-on practice on real projects, monetizable outcomes
• Analyze creative performance metrics (CTR, CPI/CAC, hook rate, trial/subscription conversion) in collaboration with performance marketers
• Run A/B tests on creatives, draw conclusions, and iterate
• Monitor trends in performance creatives for EdTech/AI products and track competitors in the niche
• Collaborate with the design team, copywriters, and media buyers.

Requirements

• 4–5+ years of experience as a creative or performance markete
• 2+ years of experience in a Creative Lead role
• Understanding of user acquisition unit economics (CPI, CAC, LTV, ROAS)
• Hands-on experience creating creatives for Meta/TikTok/Google Ads (strong creative intuition + real examples to show)
• Ability to work with data: draw conclusions from metrics, not just make things look good
• Basic skills in Figma/Canva or the ability to brief designers effectively
• English at Intermediate level or above (we work with international markets).

Nice to Have

• Experience in EdTech / AI products / mobile subscription apps
• Experience creating demo content that shows the product in action (screen recordings, UGC reviews)
• Experience working with performance teams on products with high-frequency usage cycles (daily use, gamification, streaks).

What We Offer

• Hybrid job in Prague/Warsaw or remote
• Competitive compensation
• Flexible working hours: we start our operation day between 9:00 — 11:00 CET
• All necessary equipment
• Paid vacation and sick leaves
• Educational support: reimbursement of certification, training, and a knowledge-sharing atmosphere
• Company events and multiple internal activities
• Open feedback and transparent direct communication.