Coffee Away-from-Home Marketing Lead

Coca Colahellenicireland; Warszawa; Hybrid; PLN 70,000 - 100,000; Full time

Job summary

Coca-Cola HBC is seeking a Coffee Away-from-Home Marketing Lead in Warsaw. This role involves creating and executing marketing strategies, developing trade marketing plans, and coordinating with various teams to enhance brand visibility. The ideal candidate will have experience in the FMCG beverage sector and strong communication skills, along with a proactive attitude and the ability to work cross-functionally in a hybrid work model.

Benefits

Medical Care

Fruit for employees

EAP (Employee Assistance Program)

Flexible working conditions

Birthday presents and anniversary awards

Additional days off

Lunch cards

In-kind Coca-Cola products

Qualifications

• Min. 1-year FMCG experience in beverage category preferred.
• Strong levels of determination and initiative.
• Very good command of English.

Responsibilities

• Create and execute channel strategy for Coffee Away from Home.
• Develop trade marketing plans and monitor performance.
• Manage budgets and partnerships.

Skills

Communication

Commercial understanding

Channel strategy

Trade marketing

Interpersonal skills

Analytical skills

Job description

Coffee Away-from-Home Marketing Lead (Replacement Contract)

Poland (Warsaw) Poland (Warsaw)

Marketing

Hybrid

Experienced Professionals

• Channel strategy creation & execution for Coffee Away from Home (Costa Coffee & Caffé Vergnano)
• Creating trade marketing plans, tools and programs corresponding to channel and business needs for Coffee Away from Home,
• Performance monitoring and growth plan – to deliver short- and long-term strategy and tool
• Secure visibility and all marketing tools to execute brand strategy in AWAY FROM HOME CHANNEL
• Represent strong partnership to commercial Team, but also external customers in AWAY FROM HOME CHANNEL
• Develop POS marketing materials, deliver and secure availability
• Selling story development including marketing presentations to different forums
• Shopper and competitors’ analysis to make strategic recommendations on business priorities
• Production and stock management
• Forecast and product availability management – in the respective sales channel
• Close cooperation with brand managers, cross-functional and Global teams
• Budget management
• In-depth commercial understanding (preferable in the areas of Marketing and/or Sales)
• Min. 1-year FMCG experience in the beverage category - will be an advantage
• Channel activation, trade marketing, commercial background - will be an advantage
• “Can do” attitude, capable to run effective cross functional cooperation (brand partners, logistic, commercial team, finance)
• Strong levels of determination and initiative which will drive innovate thinking and growth
• Strong ability to form effective working partnership with functions and excellent interpersonal and communication skills
• Very good command of English

WHAT WE OFFER:

• Medical Care:employees have an opportunity to enroll for a health insurance plan. Through health insurance, it's possible to cover the costs of doctor's visits, hospitalization, vaccination, dental care, and also to apply for sports or other well-being activities compensation)
• Fruit for employees:we provide fresh, seasonal fruits at all our locations
• EAP (Employee Assistance Program):24/7 access to free consultation and assistance for employees and their family members in dealing with personal and professional problems and challenges
• Flexible working conditions:work from home, shorter Fridays, hybrid model, ability to start your working day between 7 am and 10 am
• Birthday present and anniversary awards: every employee is an important part of the organization, and we strive to recognize their achievements and reward their successes. Even the smallest gesture matters
• Additional days off for taking up annual leave:if you use all your annual leave in a given year, you will receive up to 3 additional days off
• Lunch cards:the lunch card, which we subsidize every month, will allow you to purchase meals at your favorite places
• In-kind:Every month you will receive Coca-Cola HBC Poland products

At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.

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