Business Development Manager EMEA

MySales Labs; Polska; Remote; PLN 120,000 - 180,000; Full time

Job summary

A tech company specializing in retail solutions is looking for a Business Development Manager (EMEA) to expand its footprint across Europe, the Middle East, and Africa. This role involves identifying strategic opportunities, building relationships with retail and FMCG clients, and driving the sales cycle from lead generation to customer onboarding. The ideal candidate has at least 3 years of experience in B2B SaaS sales and strong understanding of retail operations. The position offers a competitive salary, commission, and a flexible working environment.

Benefits

Competitive base salary

Commission and performance bonuses

Opportunities for career growth

Flexible remote/hybrid working environment

Continuous professional development

Qualifications

• Minimum 3 years of experience in B2B SaaS sales or business development.
• Proven track record of meeting sales targets in international markets.
• Strong understanding of retail operations and demand forecasting.

Responsibilities

• Identify and engage new retail and FMCG clients across EMEA.
• Conduct executive presentations and demos demonstrating MySales’ value.
• Develop and maintain a strong pipeline through CRM.
• Collaborate with HQ team to align client needs with solutions.
• Negotiate terms and coordinate contract processes.
• Represent MySales at trade shows and events.

Skills

B2B SaaS sales

Business development

Enterprise account management

Retail operations

Communication skills

Negotiation skills

Presentation skills

Fluent English

Tools

HubSpot

MySales CRM

Job description

MySales Labs is a UK-based technology company specializing in AI-driven retail forecasting and automation. Our flagship solution, MySales, helps retailers and FMCG companies boost sales performance, improve on-shelf availability, reduce stock waste, and optimize pricing and promotions through advanced machine learning and neural network algorithms.

MySales is used by leading retail and distribution chains across Europe and beyond to achieve:

• Up to 97% on-shelf availability
• Up to 40% increase in profitability
• Up to 30% working capital reduction
• Up to 50% less spoilage and food waste
• Up to 90% less manual effort in sales and replenishment processes

Learn more at mysales-labs.com.

Position Summary

As Business Development Manager (EMEA), you will be responsible for expanding MySales’ footprint across Europe, the Middle East, and Africa, identifying strategic opportunities, and building long-term relationships with key retail, FMCG, and distribution players.

You will act as the bridge between potential clients and our technical and implementation teams, driving the full sales cycle from lead generation to contract signing and customer onboarding.

This role combines strategic sales development with consultative solution-selling, representing a cutting-edge AI forecasting and automation platform.

Key Responsibilities

• Identify, engage, and convert new retail and FMCG clients across EMEA.
• Conduct executive presentations, demos, and business case discussions demonstrating MySales’ value in sales forecasting, replenishment, pricing, and promotion optimization.
• Develop and maintain a strong pipeline through CRM (HubSpot / MySales CRM).
• Collaborate with the MySales Labs HQ team (UK, Poland and Ukraine R&D) to align client needs with MySales solutions.
• Negotiate terms, coordinate contract processes (Agency and Service Agreements), and support successful integration stages.
• Represent MySales at trade shows, conferences, and networking events.
• Analyze market trends, competitor solutions, and local retail ecosystem to adapt go-to-market strategies.
• Support existing clients during pilot phases and contribute to regional marketing initiatives.

Qualifications

• Minimum 3 years of experience in B2B SaaS sales, business development, or enterprise account management, ideally in retail tech, ERP, AI/ML, or supply chain software.
• Proven track record of meeting or exceeding sales targets in international markets.
• Strong understanding of retail operations, including demand forecasting, pricing, and replenishment processes.
• Excellent communication, negotiation, and presentation skills.
• Fluent in English (additional EMEA languages a plus: Arabic , Spanish, German, French, or Polish).
• Ability to work independently across multiple time zones.

What We Offer

• Competitive base salary + commission and performance bonuses (10% of contract value lifetime)
• Opportunity to represent a market-leading AI forecasting product with proven ROI for clients
• Flexible remote/hybrid working environment
• International exposure and collaboration with top-tier retail clients
• Continuous professional development and product training
• Career growth opportunities within MySales’ expanding EMEA organization

Bonus Experience

• Prior experience with agency or reseller agreements under SaaS distribution frameworks.
• Familiarity with MySales or similar tools (RELEX, Symphony RetailAI, SAP IBP, etc.).
• Experience selling to or partnering with large retailers, distributors, or CPG manufacturers.