Brand Strategy Lead - Hybrid, Growth & Training

AUTODOC; Województwo mazowieckie; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Flexible working hours

Hybrid work model

Language courses

Employee discounts

Mental wellbeing program

Job summary

AUTODOC is seeking a skilled Marketing & Brand Management Specialist to own and advance our goCORE brand platform across markets. You will enforce visual identity, translate insights into activations, and collaborate with Design, Product Marketing, and Category Management to deliver high-performing campaigns and brand assets at scale.

Join a fast-growing, tech-driven ecommerce leader with a hybrid work model, competitive salaries, and opportunities for advancement across 27 European countries.

Qualifications

• Minimum 5 years of proven experience in Brand Management, Trade Marketing, or Strategic Marketing roles.
• Bachelor’s or Master’s degree in Marketing, Business Administration, Economics, or a related field.
• Excellent analytical skills with the ability to work independently and own projects end-to-end.
• Strong creative writing and briefing capabilities for brand copy and guidelines.
• Excellent communication, stakeholder management, and time management skills.
• Working familiarity with Figma, Jira, and Confluence.
• Professional proficiency in English; additional European language is an advantage.

Responsibilities

• Develop and execute brand strategy across platforms and product lines.
• Maintain brand platform and ensure consistent application across brands, sub-lines, categories, and SKUs.
• Create and enforce comprehensive brand guidelines across packaging, websites, marketplaces, social media, and trade materials.
• Contribute to annual marketing planning and activation roadmaps.
• Collaborate with Design, Production, and external partners to scale visual content and campaigns.
• Support brand research, KPI tracking, and performance analysis across markets.

Skills

Brand Management

Trade Marketing

Strategic Marketing

English proficiency

Education

Bachelor’s or Master’s in Marketing or related field

Tools

Figma

Jira

Confluence

Job description

AUTODOC is seeking a skilled Marketing & Brand Management Specialist to own and advance our goCORE brand platform across markets. You will enforce visual identity, translate insights into activations, and collaborate with Design, Product Marketing, and Category Management to deliver high-performing campaigns and brand assets at scale.

Join a fast-growing, tech-driven ecommerce leader with a hybrid work model, competitive salaries, and opportunities for advancement across 27 European countries.