Brand Strategy & Activation Lead — Hybrid

Autodoc; Warszawa; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salaries based on your经验

Stable employment in a fast-growing,国际

Cafeteria benefits system

26 vacation days per year

Birthday day off

Mental Wellbeing Program

Corporate discount

Access to 650+ courses on e-learning

Language classes

Flexible working hours

Job summary

AUTODOC is seeking a Marketing & Brand Management Specialist to own and evolve our goCORE platform, ensuring consistent brand identity across markets. You will translate insights into impactful campaigns, collaborating with Design, Product Marketing, and Category Management to scale brand assets in a fast-growing e-commerce setting.

You will drive visual identity, guidelines, and content development, while tracking brand health and performance.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, Economics, or related field.
• Excellent analytical skills with ability to interpret brand metrics and own projects end-to-end.
• Strong creative writing and briefing capabilities for brand-consistent copy.
• Excellent communication, stakeholder management, and time management skills.

Responsibilities

• Develop and execute brand strategy, vision, and tone of voice.
• Maintain brand platform and ensure consistent application across brands and SKUs.
• Create and enforce comprehensive brand guidelines for packaging, websites, and materials.
• Contribute to marketing annual planning and activation roadmaps.
• Collaborate with Design, Production, and external partners on brand assets and campaigns.
• Support brand research initiatives and performance tracking across markets.
• Plan and support events, merchandising, and BTL activations with stakeholders.
• Collaborate with agencies, ambassadors, and exhibitions for brand development.

Skills

Brand strategy

Analytical skills

Creative copywriting

Stakeholder management

English proficiency

Figma

Jira

Confluence

Education

Bachelor's or Master's in Marketing/Business Administration/Economics

Tools

Figma

Jira

Confluence

Job description

AUTODOC is seeking a Marketing & Brand Management Specialist to own and evolve our goCORE platform, ensuring consistent brand identity across markets. You will translate insights into impactful campaigns, collaborating with Design, Product Marketing, and Category Management to scale brand assets in a fast-growing e-commerce setting.

You will drive visual identity, guidelines, and content development, while tracking brand health and performance.