Brand Naming Coordinator

Ernst & Young Advisory Services Sdn Bhd; Wrocław; On-site; PLN 75,000 - 120,000; Full time

Job summary

EY GDS Poland is seeking a Naming Coordinator to support brand management activities. The role demands collaboration with cross-functional teams to assess naming requests and manage brand identity effectively. Candidates should possess a Bachelor's degree in a related field and have a strong background in brand management with excellent communication skills.

Qualifications

• Minimum 5 years of experience in brand management, marketing, or related field.
• Ability to manage dozens of naming requests simultaneously.
• Familiarity with intellectual property considerations is a plus.

Responsibilities

• Review and prioritize incoming requests for product and solution names.
• Collaborate with cross-functional teams to refine name candidates.
• Maintain organized records of name requests and decisions.

Skills

Cross-functional collaboration

Organizational skills

Problem-solving skills

Communication skills

Multitasking

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools

Microsoft M365

ServiceNow ticketing system

Job description

Press Tab to Move to Skip to Content Link

Let us introduce you the job offer by EY GDS Poland – a member of the global integrated service delivery center network by EY.

The opportunity

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. Join us and build an exceptional experience for yourself, and a better working world for all.

Global Brand & Creative Team is key part of BMC, responsible for architecting a global, distinctive EY brand; supporting teams across the business and across the world in delivering a consistent and impactful brand to market; developing key global cross-service line and cross-industry campaigns to support EY business objectives around technology and sustainability; and providing the brand guardrails and agency ecosystem to support it all.

We are looking for a detail-oriented and enthusiastic Naming Coordinator to support the Global Brand Identity and Protection Senior Manager in managing a review and approval process for EY product and solution names. This position is designed for individuals eager to apply their skills in brand architecture and to gain experience working with lawyers to manage a complex intellectual property portfolio. The Naming Coordinator will focus on triaging requests for product and solution names, collaborating with colleagues to refine those names, and coordinating with various Brand Management and Communications (BMC) and General Counsel’s Office (GCO) teams to review and approve name candidates and document those approvals.

Your key responsibilities

• Triaging and Assessing Naming Requests: Review and prioritize incoming requests for product and solution names for alignment with our brand architecture and naming principles, ensuring timely responses and effective communication with stakeholders.
• Name Refinement:Collaborate with cross-functional teams to refine and finalize name candidates that align with brand strategy and market positioning.
• Coordination with BMC Teams: Work closely with other BMC colleagues to ensure alignment with existing service line, sector and Regional commercial offerings and avoid duplication of efforts.
• Research Management:Collaborate with a research colleague who is tasked with investigating commercial uses of name candidates. Assess intellectual property risks associated with each name.
• Presentation of Findings: Compile research findings and present recommendations to global brand leaders and lawyers in the global general counsel's office.
• Documentation and Reporting:Maintain organized records of name requests, research findings, decisions and final approved names.

Skills and attributes for success

• Track record in successful cross-functional collaboration and a collaborative mindset
• Strong multitasking and organizational skills are essential. Ability to manage multiple projects with competing deadlines simultaneously
• This person should be able to work well under pressure, multi-task and manage multiple competing demands
• Team player
• Fast learner
• Apply excellent English communication skills - oral and written.

To qualify for the role, you must have

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of experience in brand management, marketing, or a related field (internships included).
• Excellent written and verbal communication abilities.
• Ability to manage dozens of naming requests at once, each one in various stages of review.
• Flexibility to adjust to multiple demands, shifting priorities, ambiguity and rapid change.
• Strong problem-solving skills.
• Ability to work collaboratively in a team environment.
• Comfort with delivering constructive feedback, including the rationale for any rejection of names by leadership.
• Detail-oriented with strong organizational skills.
• Familiarity with intellectual property considerations is a plus.
• Proficiency in Microsoft M365 including Teams and Excel
• Familiarity with ServiceNow ticketing system
• Flexible to Support various Global Time Zones

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across ten locations – Argentina, China, Hungary, India, the Philippines, Poland, Sri Lanka, Mexico, Spain and the United Kingdom – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning:You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you:We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership:We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture:You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

About EY

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

If you can demonstrate that you meet the criteria above, please contact us as soon as possible.

The exceptional EY experience. It’s yours to build.

In compliance with the requirements of the Whistleblower Protection Act, our company has established the Procedure for reporting breaches of law and undertaking appropriate follow-up actions. Any misconduct should be reported through the EY Ethics Hotline.

Select how often (in days) to receive an alert:

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.