Brand Manager WINIARY Desserts

Nestlé SA; Warszawa; Hybrid; PLN 100,000 - 140,000; Full time

Job summary

A leading FMCG company is seeking a Brand Manager to manage the WINIARY Desserts portfolio in Poland. This role involves P&L responsibility, driving product innovation, and leading marketing campaigns. The ideal candidate will have over 4 years of marketing experience, preferably in FMCG, and be fluent in Polish and English. A competitive benefits package and a flexible hybrid work model are included.

Benefits

Private medical care

Life insurance

Pension Fund

Social Fund

Multisport card

Discounts in the canteen

Free parking

Qualifications

• 4+ years’ experience in marketing or in a similar role.
• FMCG experience is a strong plus.
• Ability to manage complexity and drive projects.

Responsibilities

• Manage the WINIARY Desserts portfolio including P&L ownership.
• Lead product innovation from concept to market launch.
• Conduct market analysis and oversee agency partnerships.
• Implement 360° marketing campaigns for consumer engagement.

Skills

Fluent in Polish

Fluent in English

Project management

Communication skills

Analytical mindset

Education

University degree in business management/marketing/economics

Job description

Overview

Working mode: hybrid (up to 10 days remote work per month).

Education: University degree in business management/marketing/economics with a plus.

Experience: 4+ years’ experience in marketing or in a similar role (FMCG experience is a strong plus).

Languages: Polish & English – fluent written and spoken.

Our Brand

Winiary is one of Poland’s most iconic food brands, known for its broad portfolio and strong heritage. Today, the brand is on an exciting journey to evolve its offering to meet the needs of younger consumers, with a focus on innovation and relevance. As a Brand Manager, you’ll play a key role in shaping impactful activations and driving portfolio transformation.

Position Summary

As a Brand Manager, you will take full responsibility for managing the WINIARY Desserts portfolio in the Polish market, including P&L ownership and long-term strategy development. The role covers end-to-end product innovation and renovation, from concept creation to market launch, in close collaboration with factories and cross-functional teams. You will lead 360° marketing campaigns across TV, digital, social, and influencer channels, ensuring strong consumer engagement and brand visibility. In addition, you will conduct market analysis, oversee agency partnerships, and drive initiatives to strengthen brand perception and growth.

A day in the life of a Winiary Desserts Brand Manager…

• Define and implement short- and long-term strategies for dessert categories based on insights, trends, and business needs
• Manage P&L, portfolio, and PFME planning, ensuring profitable growth
• Lead NPD projects from concept to launch in collaboration with cross-functional teams and factories
• Develop and execute 360° marketing communication, from big idea to activation, in partnership with agencies or collaboration with influencers
• Coordinate marketing plan implementation with category, sales, supply chain, finance, RSA and other departments
• Monitor market, competitors, and consumer trends to identify risks and opportunities and recommend actions (Nielsen data, YouGov, internal and external reports)

What will make you successful?

• Education: University degree in business management/marketing/economics with be a plus
• Experience: 4+ years’ experience in marketing or in a similar role (FMCG experience is a strong plus)
• Languages: Polish & English – fluent written and spoken
• Strong learning agility and a proactive, “can-do” attitude that helps you quickly adapt to new challenges
• Excellent relationship, project management, and communication skills, enabling you to collaborate effectively across functions while confidently representing brand interests
• Ability to balance teamwork with independent ownership, including exposure to senior leadership and direct reporting to the Marketing Manager
• Strategic and analytical mindset combined with strong presentation skills, supporting sound business decisions and clear communication of plans
• Capacity to manage complexity and deliver results in dynamic environments, driving projects to successful completion
• Trend sensitivity and strategic curiosity — you stay ahead of evolving consumer expectations across food and lifestyle categories, and know how to turn cultural trends into meaningful brand opportunities

Our offer

• Competitive benefits package: private medical care Lux Med, life insurance, Pension Fund, Social Fund, Multisport card, discounts in the canteen and Nestlé boutique, free parking
• Interesting and challenging work in an international company – a branch of a worldwide and well-recognized FMCG company
• Possibility to work in a dynamic team of professionals and leaders
• Work atmosphere based on respect, cooperation and openness to diversity
• Flexible working hours and hybrid work (up to 10 days remote work per month)
• “DbajMY” program supporting employees’ health and wellbeing
• Benefits for parents: welcome gift upon the birth of a child, fathers can count on an additional day off for this occasion; for the father or Second Carer, we provide an additional 4-week fully paid leave; an additional day off for childcare until the child\u2019s 14th birthday
• Opportunity to participate in Sustainability projects and join a community focused on creating sustainable solutions