Brand Manager- Skin Care (18-month fixed-term)

Karo Healthcare; Województwo mazowieckie; On-site; PLN 120,000 - 180,000; Full time

Job summary

Karo Healthcare AB in Warsaw is seeking a Brand Manager- Skin Care to lead Emolium growth in Poland for an 18-month fixed-term parental leave cover. You will own the brand strategy, plan integrated campaigns across pharmacy, e-commerce and digital channels, and collaborate with Polish and international teams.

Ideal candidates bring substantial end-to-end brand-management experience in FMCG or dermocosmetics, strong analytical and budget skills, and a proactive, collaborative style to drive

Qualifications

• End-to-end brand-management experience including strategy and hands-on execution.
• Experience in FMCG, dermocosmetics, skincare or consumer healthcare.
• Strong track record building brands with integrated campaigns.
• Commercial and analytical strength, including budgeting and business cases.
• Confident coordinating agencies and cross-functional stakeholders.
• Experience with pharmacy, e-commerce, HCP marketing, drugstores or multi-market work is an advantage.
• Proactive, pragmatic and creative, with pace and learning agility.
• Excellent communication and influencing skills in a collaborative, culturally aware environment.

Responsibilities

• Own growth strategy and annual brand plan for Emolium in Poland.
• Translate priorities into clear commercial and marketing actions.
• Turn consumer research, market trends, and sales data into decisions.
• Plan and deliver integrated campaigns across pharmacy, e-commerce, digital, and HCP touchpoints.
• Manage the A&P budget, forecasts and business cases for innovation.
• Coordinate with Global Innovation on product reformulations and design.
• Collaborate with Trade Marketing, Sales, Regulatory, Finance, Insights, Media and medical reps.

Skills

Brand management

Campaign execution

Budget management

Cross-functional collaboration

Pharmacy marketing

E-commerce marketing

HCP marketing

Market insights

Stakeholder management

Job description

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as Emolium, Iwostin, E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We're currently looking for a Brand Manager- Skin Care for our office in Warsaw.

This is an 18-month fixed-term position providing parental leave cover and a rare opportunity to take full ownership of Emolium, one of our most important brands in Poland. You will shape its growth strategy and bring it to life through hands-on execution across pharmacy, e-commerce and digital channels, working with both Polish and international teams.

What's in it for you?

• Own a leading skincare brand - take end-to-end responsibility for Emolium and make a visible impact in the brand's largest market.
• Shape strategy and execution - build the growth agenda and stay close to campaigns, innovation, performance and commercial delivery.
• Grow through international exposure - partner with global Innovation, Insights and Media colleagues while remaining close to the local market.
• Work with real autonomy - join a lean, supportive team where initiative, pace and smart decisions are valued.

What you'll be doing

• Own the growth strategy and annual brand plan for Emolium in Poland, translating priorities into clear commercial and marketing actions.
• Turn consumer research, market trends, competitor activity and sales data into decisions that grow sales, share and brand equity.
• Plan and deliver integrated campaigns across pharmacy, e-commerce, digital and HCP touchpoints together with internal teams and external agencies.
• Manage the A&P budget, forecasts and investment choices, and develop business cases for innovation and portfolio projects.
• Partner with our Global Innovation team on new products, reformulations, pack development and brand design.
• Coordinate cross-functional delivery with Trade Marketing, Sales, Regulatory, Finance, Insights, Media and medical representatives

Requirements

• Fluent Polish and professionally fluent English.
• Substantial end-to-end brand-management experience, including both brand strategy and hands-on execution.
• Relevant experience from FMCG, dermocosmetics, skincare, beauty, personal care, consumer healthcare or another fast-moving consumer environment.
• A strong track record of building brands and delivering integrated campaigns based on consumer, market and performance insights.
• Commercial and analytical strength, including experience managing marketing budgets and developing project business cases or P&Ls.
• Confidence coordinating agencies and cross-functional stakeholders and taking clear ownership of delivery.
• Experience with pharmacy, e-commerce, HCP marketing, drugstores or multi-market work is an advantage
• A proactive, pragmatic and creative approach, with the pace and learning agility to succeed in a changing environment.
• Strong communication and influencing skills, paired with a collaborative and culturally aware working style.

Benefits

• Opportunity to create, grow, and encourage
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
• Flexible schedule and life work balance
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in an international, and motivated team
• Start-up spirit while being a part of the large international organization with strong values

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.