Brand Manager for our Personal Care Client based at london

Walk In Solutions; Kraków; Hybrid; PLN 120,000 - 180,000; Full time

Job summary

A multinational FMCG company is seeking a Brand Manager for the Personal Care portfolio across East European markets. The role involves strategic brand management, campaign development, and product innovation. Ideal candidates will have 5–8 years of brand marketing experience in personal care or FMCG. This position offers the chance to drive growth and build strong consumer connections in a vibrant market.

Qualifications

• 5–8 years of brand marketing experience in personal care, beauty, or FMCG.
• Proven experience in managing personal care or FMCG brands.
• Prior experience in European markets is strongly preferred.

Responsibilities

• Develop and execute strategic brand plans in line with business objectives.
• Lead development and implementation of 360° marketing campaigns.
• Manage the product pipeline including new launches and relaunches.

Skills

Brand management

Analytical skills

Project management

Cross-functional leadership

Market analysis

Education

Bachelor’s degree in Marketing, Business, or related field (MBA preferred)

Tools

MS Office

Nielsen

Kantar

IRI tools

Job description

Overview

We have an exciting opportunity of Brand Manager - Personal Care for our reputed Multinational FMCG Client based in London.

Job title: Brand Manager

Location: London

Job Description

We are seeking a dynamic and driven Brand Manager to lead and grow our Personal Care portfolio across the East European market. This role demands a balance of strategic vision and operational execution, with a strong focus on natural and heritage-driven personal care brands. You will champion brand building, consumer connection, innovation, and commercial performance.

Key Responsibilities

Brand & Marketing Strategy

• Develop and execute strategic brand plans in line with business objectives and market dynamics.
• Own the brand P&L and deliver growth through portfolio management, innovation, and communication.
• Identify white spaces and unlock category opportunities across hair care, skin care, and herbal wellness.

Integrated Campaign Management

• Lead development and implementation of 360° marketing campaigns (TV, digital, influencer, shopper marketing).
• Work closely with global and local creative/media agencies to deliver insight-driven, culturally relevant messaging.

Product Innovation & NPD

• Manage the product pipeline including new launches, relaunches, and value-added variants.
• Coordinate with R&D, regulatory, packaging, and supply chain teams to ensure timely, compliant execution.

Consumer & Market Insights

• Leverage data (primary & Secondary) and category research to generate consumer insights and refine brand strategies.
• Conduct competitor analysis and track industry trends to maintain a competitive edge.

Retail & Trade Marketing Alignment

• Collaborate with sales and trade marketing teams to ensure strong in-store presence and retail activation plans.
• Drive tailored promotions and retailer-specific strategies for key customers across grocery, pharmacy, and online.

Skills & Competencies

• Proven experience in managing personal care or FMCG brands
• Excellent analytical, creative, and project management skills
• Ability to lead cross-functional teams and work in matrixed environments
• Proficiency in MS Office, PowerPoint, Nielsen/Kantar/IRI tools
• Entrepreneurial, agile, and proactive mindset

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
• 5–8 years of brand marketing experience in personal care, beauty, or FMCG
• Prior experience in European markets is strongly preferred
• Familiarity with natural/Ayurvedic product positioning is a plus