ASO Manager

Huuuge Games; Warszawa; On-site; PLN 60,000 - 80,000; Full time

Job summary

Huuuge in Poland is looking for an ASO Manager to handle creative testing and keyword optimization processes across mobile game titles. You will analyze KPIs and prepare recommendations to enhance app store performance.

This position offers a hybrid working model and requires strong analytical skills along with experience in ASO and mobile growth. Join us to contribute to captivating gaming experiences for millions around the world.

Qualifications

• Experience in ASO, mobile growth, or a related analytical role.
• Understanding of App Store and Google Play environments.
• Ability to analyze performance data into actionable recommendations.

Responsibilities

• Own creative testing processes across assigned titles.
• Monitor store KPIs like CVR, installs, and organic traffic.
• Execute metadata updates and asset uploads accurately.

Skills

ASO

Mobile growth

Digital marketing

Performance marketing

Keyword optimization

Tools

ASO tools

Store intelligence platforms

Mobile market research tools

Job description

At Huuuge Games we make top-grossing mobile games that bring people together through fun and social experiences.

Become part of an exciting adventure, bringing joy to millions of players around the world from one of our offices in Poland. We are an in-office-first company and operate in a hybrid model (3 days from the office).

Join the team responsible for shaping how Huuuge Games titles are discovered, evaluated, and converted in the app stores. As an ASO Manager, you will own creative testing and keyword optimization processes across assigned titles, helping improve organic visibility, conversion, and store performance through data-driven decisions and continuous experimentation.

How will you make an impact with us?

• Own creative testing processes across assigned titles, including setup, validation, tracking, documentation, and follow-up.
• Own keyword optimization processes across assigned titles, including research, implementation, tracking, and ongoing refinement.
• Monitor and analyze store KPIs such as CVR, installs, visibility, and organic traffic trends.
• Analyze paid and organic traffic interactions, with particular focus on organic performance and store impact.
• Prepare analyses and recommendation proposals based on store data, experiment results, and observed trends.
• Identify anomalies, risks, and emerging optimization opportunities.
• Execute metadata updates, asset uploads, and store changes accurately and on time.
• Work closely with Creative and other stakeholders to support store experiments and asset updates.
• Maintain structured documentation of experiments, keyword learnings, and store performance insights.

This is the right job for you if you have:

• Experience in ASO, mobile growth, digital marketing, performance marketing, or a related analytical role.
• Understanding of App Store and Google Play environments.
• Understanding of key store KPIs, including CVR, installs, visibility, and organic traffic.
• Experience with creative testing, A/B testing workflows, or experimentation processes.
• Experience with keyword research and keyword optimization for app stores.
• Ability to analyze performance data and turn it into clear recommendations.
• Strong attention to detail and high operational accuracy.
• Strong organizational skills and ability to manage multiple titles or priorities at once.
• Ability to work cross-functionally with Creative and other stakeholders.

Surprise us with:

• Experience working on mobile games, especially in the social casino genre.
• Hands-on experience with ASO tools, store intelligence platforms, or mobile market research tools.
• Understanding of how store performance connects with monetization, player intent, and game lifecycle.