Ads Specialist (Media Buyer)

Fountain Forward; Polska; Hybrid; PLN 60,000 - 90,000; Full time

Benefits offered by this job

Remote-First culture

Flexible schedule

Unlimited paid time off

Parental leave

Room to grow

Professional development

Quarterly performance bonuses

Paid referral program

Health & Fitness reimbursement

Job summary

Fountain Forward International is seeking an Ads Specialist to implement campaigns, monitor performance, and collaborate with clients and internal teams to ensure quality results.

You will build expertise across Google and Meta advertising platforms, analyze data, and contribute ideas to optimize spend and grow the paid media practice.

Qualifications

• Understand digital advertising concepts.
• Analyze campaign performance and identify trends.
• Follow processes and understand the reasoning behind them.
• Be able to manage multiple priorities.

Responsibilities

• Build and update campaigns.
• Implement approved advertising strategies.
• Monitor pacing, delivery and performance.
• Escalate concerns requiring strategic review.
• Provide visibility into changes and results to stakeholders.
• Verify implementation accuracy and alignment with strategies.
• Contribute observations and ideas for improvements.

Skills

Digital advertising concepts

Campaign performance analysis

Attention to detail

Process adherence

Multitasking

Organizational skills

Clear communication

Willingness to learn

Tools

Google Ads

Meta Ads

Analytics tools

Job description

The entire application process must be completed in English. Fluent written and spoken English is required and will be evaluated.

Applicants must be independent freelancers, not represented by another agency, and currently based in South America or Asia.

WHO ARE WE?

We are a hyper-motivated crew of internet marketing experts based in Houston, Texas. We're on a mission to provide truly profitable data-driven marketing solutions, primarily for The Automotive industry.

We love working together to accomplish one thing: persuade people to do business with our clients, and do it more often. Seeing our clients make more money and collaborating together to accomplish their goals is what drives us to slam down a couple of espressos every morning and fire up our brain cells.

Job Overview / Purpose Statement

Ads Specialists are responsible for executing advertising strategies, maintaining campaign quality, monitoring account performance, and developing the technical and analytical foundation required to grow into strategic roles.

This role is the foundation of the Paid Ads career path.

Ads Specialists are not expected to simply follow instructions. They should understand the purpose behind campaigns, identify observations, surface opportunities, and continuously develop the skills required to become future Ads Strategists.

Core Responsibilities

Campaign Implementation

Responsible for:

• Building and updating campaigns.
• Implementing approved advertising strategies.
• Managing campaign changes, including budgets, targeting, creative updates, offers, and platform configurations.
• Ensuring campaigns are launched accurately and efficiently.
• Maintaining campaign organization and quality.
• Implementing optimizations and strategy adjustments defined by the Ads Strategist.

Account Monitoring

Responsible for:

Reviewing campaign performance and account health.

Identifying unusual changes, trends, or potential issues.

Monitoring pacing, delivery, and campaign performance.

Escalating concerns that require additional strategic review.

Providing account context and observations to support strategic decisions.

Discussing relevant performance observations and account insights with the CSM.

CSM Partnership and Communication

Responsible for:

• Discussing performance observations and account insights.
• Providing visibility into campaign changes and results.
• Sharing implementation status and relevant account context.
• Bringing forward questions, concerns, and opportunities identified through account monitoring.

Ads Specialists provide the account-level visibility required for effective strategy development.

Quality Control

Responsible for:

• Verifying implementation accuracy.
• Ensuring campaigns align with approved strategies.
• Following established processes and standards.
• Identifying execution gaps.

Development Responsibilities

Expected to:

• Build platform expertise.
• Learn advertising strategy fundamentals.
• Develop analytical skills.
• Understand dealership marketing objectives.
• Identify opportunities and contribute ideas.
• Develop the skills required for progression into Ads Strategist responsibilities.

Execution Accountability

Ads Specialists are accountable for:

• Accurate campaign implementation.
• Timely execution.
• Maintaining account health through proper monitoring and execution.
• Accurately implementing strategic adjustments and optimizations.

Ads Specialists are not accountable for independently defining overall advertising strategy but are expected to actively contribute observations and ideas.

• Platform knowledge.
• Analytical thinking.
• Proactive problem-solving.
• Understanding of strategic decisions.
• Ability to identify opportunities.

These skills prepare team members for progression into Ads Strategist responsibilities.

Requirements

Required Skills & Qualifications

• Basic understanding of digital advertising concepts.
• Ability to analyze campaign performance and identify trends.
• Strong attention to detail.
• Ability to follow processes while understanding the reasoning behind them.
• Ability to manage multiple priorities.
• Strong organizational skills.
• Ability to communicate clearly with internal teams.
• Willingness to continuously learn advertising platforms and strategies.

Preferred Experience & Competencies

• Experience working with Google Ads, Meta Ads, or other digital advertising platforms.
• Experience in automotive marketing or dealership environments preferred.
• 1+ years of experience in digital advertising, marketing, analytics, or a related field preferred.
• Experience with campaign management, reporting, or performance analysis.
• Experience working with data and analytics tools.
• Demonstrated curiosity and ability to solve problems.
• Experience collaborating in a team environment.

OUR HIRING PROCESS

1. Application Review

2. Initial Interview

3. Skills Assessment

4. Technical/Final Interview

The Perks!

• Remote-First Culture: Work from home-or anywhere in the world. We value results, not where you log in from.
• Flexible Schedule: We offer flexibility in your daily schedule (within reason) to help you do your best work while maintaining a healthy work-life balance.
• Unlimited Paid Time Off: Enjoy an unlimited vacation policy with just two weeks’ notice and manager approval. We also offer paid sick days because your well-being matters.
• Parental Leave: We understand the importance of supporting our team members during significant life events. Our maternity and paternity leave policy ensures you can prioritize your growing family without added stress.
• Room to Grow: We’re a fast-growing company with massive opportunities for upward mobility. As we grow, you grow with us.
• Professional Development: Get access to training in digital marketing, advertising, and leadership to sharpen your skills and advance your career.
• Quarterly Performance Bonuses: Earn bonuses based on your performance and contributions to the company’s success.
• Paid Referral Program: Earn rewards for referring great talent to join our team!
• Health & Fitness Reimbursement (upon tenure): Get support for health insurance or a gym membership- because your well-being matters.

How We Work

• Freedom and flexibility. We’re a team working from around the world. That is, as long as they show up on our weekly calls, do their job correctly, and have a good sense of accountability.
• Autonomy and ownership. Working on a distributed team means you don’t have someone micromanaging you or looking over your shoulder to make sure you’re getting things done. We’re a team of do-ers who take full ownership for their results.
• Be helpful and dedicated. We help our clients be successful. We help our prospects get the right information and make the right decision whether or not it includes our services. We help our team members reach their full potential.