Ads Director

Fountain Forward; Polska; Hybrid; PLN 470,000 - 745,000; Full time

Benefits offered by this job

Remote-First Culture

Flexible Schedule

Unlimited Paid Time Off

Parental Leave

Room to Grow

Professional Development

Quarterly Performance Bonuses

Paid Referral Program

Health & Fitness Reimbursement

Job summary

Fountain Forward International is seeking an Ads Director to lead the Paid Ads department, shaping strategy, quality standards, and scalable improvements across accounts.

The role focuses on coaching strategists, removing blockers, and driving data-driven experimentation to improve dealer outcomes. Remote-first with international team collaboration.

Qualifications

• Strong understanding of digital advertising platforms (Google Ads, Meta Ads) and automotive advertising tech.
• Proven ability to lead and develop teams.
• Strong analytical skills to translate data into strategy.
• Deep understanding of performance marketing and dealership objectives.
• Ability to manage competing priorities and department initiatives.
• Excellent communication to influence cross-functional teams.
• Capacity to create structure and drive operational improvements.

Responsibilities

• Establish and maintain Ads quality standards.
• Define expectations for team performance and development.
• Support team development and career progression.
• Identify skill gaps and development opportunities.
• Support capacity planning and workload balancing.
• Coach Ads Strategists and Ads Specialists.
• Remove blockers to improve team performance.
• Test new advertising opportunities and evaluate platform features.
• Measure effectiveness and identify scalable opportunities.
• Improve Ads processes and operating models.
• Adopt successful strategies across the department.
• Support advanced problem solving and knowledge scaling.

Skills

Digital advertising

Team leadership

Analytical skills

Performance marketing

Prioritization

Cross-functional collaboration

Process improvement

Coaching

Tools

Google Ads

Meta Ads

Job description

The entire application process must be completed in English. Fluent written and spoken English is required and will be evaluated

Applicants must be independent freelancers, not represented by another agency, and currently based in Latin America or Asia.

WHO ARE WE? FOUNTAIN FORWARD

We are a hyper-motivated crew of internet marketing experts based in Houston, Texas. We're on a mission to provide truly profitable data-driven marketing solutions, primarily for The Automotive industry.

We love working together to accomplish one thing: persuade people to do business with our clients, and do it more often. Seeing our clients make more money and collaborating together to accomplish their goals is what drives us to slam down a couple of espressos every morning and fire up our brain cells.

Job Overview / Purpose Statement

Ads Directors are responsible for leading the effectiveness and evolution of the Paid Ads department through strategic leadership, team development, quality standards, innovation, experimentation, and scalable improvements.

Their focus extends beyond individual accounts to improving how the department operates, develops capabilities, maintains quality, and creates better outcomes for dealers.

Core Responsibilities:

Responsible for:

Establishing and maintaining Ads quality standards.

Defining expectations for team performance and development.

Supporting team development and career progression.

Identifying skill gaps and development opportunities.

Supporting capacity planning and workload balancing.

Coaching Ads Strategists and Ads Specialists.

Removing operational blockers that limit team performance.

Innovation and Experimentation

Responsible for:

Testing new advertising opportunities.

Evaluating new platform features and capabilities.

Supporting controlled experiments.

Measuring effectiveness.

Identifying scalable opportunities.

Identifying opportunities to improve advertising performance and efficiency.

Department Evolution

Responsible for:

Improving Ads processes and operating models.

Creating scalable frameworks.

Identifying opportunities to improve efficiency and performance.

Supporting adoption of successful strategies and processes.

Ensuring the department continues evolving.

Ensuring successful improvements can be adopted consistently across the department.

Advanced Problem Solving

Responsible for:

Supporting Ads Strategists with complex challenges.

Providing advanced platform expertise.

Helping solve problems that require deeper experimentation or strategic thinking.

Identifying opportunities that impact multiple accounts or the department.

Supporting strategic situations that require additional expertise or department-level perspective.

Knowledge Scaling

Responsible for:

Ensuring successful strategies and experiments become repeatable.

Reviewing and improving documentation.

Supporting training and enablement.

Helping create consistency across the department.

Reviewing and approving scalable processes and frameworks developed by the Ads team.

Department Evolution Accountability

Ads Director is accountable for:

Scalable improvements.

Development of team capabilities.

Ads department standards and quality.

Team development and career progression.

Capacity and operational effectiveness.

Long-term improvement of advertising outcomes.

Ads Director maintains broader department-level platform expertise and provides leadership across platform specializations. They support complex challenges and ensure strategic and operational consistency across the department.

Growth Path

Ability to identify scalable opportunities.

Strong strategic thinking.

Ability to lead experimentation.

Ability to improve systems.

Ability to develop other team members.

Ability to influence beyond individual accounts.

Ability to lead the department while balancing team development, quality, capacity, innovation, and dealer outcomes.

Requirements

Required Skills & Qualifications

• Strong understanding of digital advertising platforms, including Google Ads, Meta Ads, and other automotive advertising technologies.
  
• Demonstrated ability to lead and develop teams.
  
• Strong analytical skills with the ability to translate performance data into strategic decisions.
  
• Strong understanding of performance marketing principles and dealership objectives.
  
• Ability to manage competing priorities, team capacity, and department-level initiatives.
  
• Strong communication skills with the ability to influence cross-functional teams.
  
• Ability to create structure, improve processes, and drive operational improvements.
  
• Ability to coach and develop team members at different skill levels.
  
  

Preferred Experience & Competencies

• Experience leading paid media teams or digital marketing teams.
  
• Experience managing cross-functional initiatives.
  
• Experience building scalable processes, frameworks, and training programs.
  
• Experience in automotive advertising or dealership marketing preferred.
  
• 5+ years of experience in paid media, digital advertising, or performance marketing preferred.
  
• Experience using performance data to identify opportunities and improve outcomes.
  
• Experience collaborating with Analytics, Client Success, Product, and Operations teams.
  
• Strong leadership mindset focused on accountability, development, and continuous improvement.
  

OUR HIRING PROCESS

1. Application Review

2. Initial Interview

3. Skills Assessment

4. Technical Interview 5. Executive Final Interview

How We Work

• Freedom and flexibility. We’re a team working from around the world. That is, as long as they show up on our weekly calls, do their job correctly, and have a good sense of accountability.
  
• Autonomy and ownership. Working on a distributed team means you don’t have someone micromanaging you or looking over your shoulder to make sure you’re getting things done. We’re a team of do-ers who take full ownership for their results.
  
• Be helpful and dedicated. We help our clients be successful. We help our prospects get the right information and make the right decision whether or not it includes our services. We help our team members reach their full potential.
  

The Perks!

• Remote-First Culture: Work from home—or anywhere in the world. We value results, not where you log in from.
  
• Flexible Schedule: We offer flexibility in your daily schedule (within reason) to help you do your best work while maintaining a healthy work-life balance.
  
• Unlimited Paid Time Off: Enjoy an unlimited vacation policy with just two weeks’ notice and manager approval. We also offer paid sick days because your well-being matters.
  
• Parental Leave: We understand the importance of supporting our team members during significant life events. Our maternity and paternity leave policy ensures you can prioritize your growing family without added stress.
  
• Room to Grow: We’re a fast-growing company with massive opportunities for upward mobility. As we grow, you grow with us.
  
• Professional Development: Get access to training in digital marketing, advertising, and leadership to sharpen your skills and advance your career.
  
• Quarterly Performance Bonuses: Earn bonuses based on your performance and contributions to the company’s success.
  
• Paid Referral Program: Earn rewards for referring great talent to join our team!
  
• Health & Fitness Reimbursement (upon tenure): Get support for health insurance or a gym membership—because your well-being matters.