Web Marketing Manager

Arthur Lawrence; Karachi Division; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading marketing firm in Karachi is looking for a Marketing Manager to oversee campaigns and marketing strategies. You will coordinate marketing teams, analyze campaign performance, and manage brand development. The ideal candidate has proven experience in managing marketing professionals, strong analytical skills, and familiarity with digital marketing tools. This role offers the opportunity to work in a dynamic environment with diverse marketing projects.

Qualifications

• Proven experience of managing a group of marketing professionals and complex campaigns.
• Strong analytical skills to track ROI effectively.
• Experience in HTML and email campaign execution.

Responsibilities

• Manage all marketing campaigns, coordinating with teams to deliver projects.
• Provide detailed campaign updates and analysis to the Senior Marketing Manager.
• Conduct market research to identify brand development opportunities.

Skills

Analytical skills

Strategic thinking

Social media marketing

Campaign management

Tools

Google Analytics

Google AdWords

HTML

Inbound marketing software

Job description

Responsibilities:

-To manage all marketing campaigns, creating action plans and coordinating the marketing teams to deliver projects.
-Provide the Senior Marketing Manager with detailed campaign updates, results and analysis, making recommendations where appropriate. Reporting on ROI for off and online campaigns
-Market research to uncover opportunities for brand development and enhance on going campaigns
-To be highly involved in the creation of advertising campaigns
-Review, proof and optimize copy for print, web and search engines
- Interact with creative staff, guiding outcomes in line with brand
-To utilize social media to build brand and develop opportunities, creating innovative digital marketing concepts across, social and mobile platforms
-Lead with the Senior Marketing Manager and develop strategies in line with marketing plans and budgets for the group

Job Specification

-Proven experience of managing a group of marketing professionals, whilst managing complex campaigns across the marketing mix
-Strong analytical skills with the ability to come up with strategic and creative solutions to track ROI
-Experienced in Google Analytic, Google Ad-words, Inbound marketing software and HTML
-A strong understanding of HTML and email creation and campaign execution
-Familiarity of digital print and media planning

Information Technology and Services - Karachi, Pakistan