Trade Marketing Manager

People; Peshawar City Tehsil; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading marketing company is seeking a Trade Marketing Manager based in Peshawar. The role involves developing strategies, managing activations, and maintaining vendor relationships in both Pakistan and Afghanistan. Candidates should have a BBA/MBA in Marketing, along with 7-10 years of experience in Trade or Channel Marketing, especially in B2B contexts. Extensive travel across both countries is required.

Qualifications

• 7-10 years of progressive experience in Trade Marketing or Channel Marketing.
• Experience in managing BTL activations across multiple markets.
• Proficiency in budgeting and ROI analysis.

Responsibilities

• Develop and manage the annual trade marketing strategy and plan.
• Lead design and execution of on-ground activations.
• Monitor market trends and competitor activities.

Skills

Trade Marketing

B2B Marketing

Vendor Negotiation

Budgeting

Market Analysis

Channel Marketing

Language Skills (Pashto/Dari)

Education

BBA/MBA in Marketing

Job description

About the Job

Trade Marketing Manager

Responsibilities

• Develop and manage the annual trade marketing strategy, plan, and budget for both Pakistan and Afghanistan, ensuring alignment with sales goals.
• Lead the design and execution of all on‑ground activations in Pakistan, including dealer conventions, in‑store branding (POSM), and influencer engagement programs.
• Build and manage channel partner relationships in Afghanistan, overseeing all local activations and adapting strategies to unique market dynamics.
• Act as the key link between Sales and Marketing, arming sales teams and distributors with the tools, training, and incentives needed to drive product uptake.
• Manage the entire lifecycle of all Point of Sale Materials (POSM) from design, production, and vendor negotiation to deployment, tracking, and performance analysis.
• Monitor market trends, competitor activities, and consumer insights to recommend trade initiatives that strengthen brand visibility and improve product uptake in both markets.
• Ensure consistent brand execution across all retail and wholesale channels, conducting regular market visits to evaluate activation quality, POSM deployment, and distributor performance.

Qualifications & Experience

• BBA/MBA in Marketing.
• 7‑10 years of progressive experience in Trade Marketing, Channel Marketing, or BTL.
• Must have experience in B2B environments (Building Materials, FMCG, Paints, or Durable Goods).
• A minimum of 2‑3 years of proven, hands‑on experience managing the Afghanistan market (distributor network & on‑ground activations) is essential.
• Experience in managing BTL activations across multiple markets.
• Strong vendor negotiation skills for sourcing and managing production partners.
• Proficiency in budgeting and ROI analysis for trade marketing activities.
• Pashto/Dari proficiency is highly preferred.

Location: Peshawar (with extensive travel across Pakistan & Afghanistan).