Trade Marketing Lead: Pakistan & Afghanistan Activations

People; Peshawar City Tehsil; Hybrid; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading marketing company is seeking a Trade Marketing Manager based in Peshawar. The role involves developing strategies, managing activations, and maintaining vendor relationships in both Pakistan and Afghanistan. Candidates should have a BBA/MBA in Marketing, along with 7-10 years of experience in Trade or Channel Marketing, especially in B2B contexts. Extensive travel across both countries is required.

Qualifications

• 7-10 years of progressive experience in Trade Marketing or Channel Marketing.
• Experience in managing BTL activations across multiple markets.
• Proficiency in budgeting and ROI analysis.

Responsibilities

• Develop and manage the annual trade marketing strategy and plan.
• Lead design and execution of on-ground activations.
• Monitor market trends and competitor activities.

Skills

Trade Marketing

B2B Marketing

Vendor Negotiation

Budgeting

Market Analysis

Channel Marketing

Language Skills (Pashto/Dari)

Education

BBA/MBA in Marketing

Job description

A leading marketing company is seeking a Trade Marketing Manager based in Peshawar. The role involves developing strategies, managing activations, and maintaining vendor relationships in both Pakistan and Afghanistan. Candidates should have a BBA/MBA in Marketing, along with 7-10 years of experience in Trade or Channel Marketing, especially in B2B contexts. Extensive travel across both countries is required.