Tech Content Writer — Thought Leadership & Demand Gen

Zones IT Solutions; Islamabad; On-site; PKR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Life insurance

Optional health insurance

EOBI

Voluntary pension scheme

Complimentary meals

In-house gym

Job summary

Zones is seeking a Content Writer to craft compelling marketing and thought leadership content that supports demand generation, brand awareness, sales enablement, and customer engagement. You will translate complex technology solutions into clear narratives across formats and channels, with strong research to stay ahead of industry trends.

You will collaborate with SMEs, marketers, and product teams to ensure consistency with brand messaging and business goals, delivering high-quality content on

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or related field.
• 3+ years of experience in content writing, copywriting, content marketing, journalism, or related role.
• Excellent written communication, editing, and storytelling skills.
• Ability to simplify complex tech and business concepts for diverse audiences.
• Strong research, interviewing, and information-gathering capabilities.

Responsibilities

• Develop engaging copy for digital and traditional marketing programs.
• Create email campaigns, nurture journeys, landing pages, blogs, articles, eBooks, guides, social content, webinars, and ads.
• Adapt messaging for different audiences, industries, and buyer stages.
• Research and write high-value content, develop whitepapers, case studies, executive insights, and thought leadership assets.
• Collaborate with SMEs to translate technical knowledge into customer-friendly content.
• Research technology trends, market demands, and customer needs to identify content opportunities.
• Support demand generation with compelling calls to action and storytelling.
• Create sales enablement materials like battlecards and solution summaries.
• Review content for quality, deadlines, and brand consistency.

Skills

Content writing

Copywriting

Editing

Marketing content

Education

Bachelor's degree

Tools

Content Management Systems

Marketing Automation Platforms

Collaboration Tools

Job description

Zones is seeking a Content Writer to craft compelling marketing and thought leadership content that supports demand generation, brand awareness, sales enablement, and customer engagement. You will translate complex technology solutions into clear narratives across formats and channels, with strong research to stay ahead of industry trends.

You will collaborate with SMEs, marketers, and product teams to ensure consistency with brand messaging and business goals, delivering high-quality content on