Social Medial Officer

VEGAS.PK; Islamabad; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A marketing firm in Islamabad is seeking a Social Media Manager to develop strategies and manage social media platforms. The ideal candidate will have a bachelor's degree in Marketing and proven experience in social media management. Key responsibilities include content creation, analytics, and engagement. Knowledge of tools like Google Analytics and CANVA is a plus. This role offers an opportunity to lead innovative campaigns and increase brand visibility.

Qualifications

• Proven experience managing social media accounts for a brand or organization.
• Strong understanding of various social media platforms and their audiences.
• Knowledge of social media analytics tools.

Responsibilities

• Develop and implement social media strategies aligned with marketing goals.
• Create, curate, and schedule engaging content.
• Monitor social media channels and engage with followers.

Skills

Social media management

Content creation

Communication skills

Analytical skills

Creativity

Education

Bachelor’s degree in Marketing or Communications

Tools

Google Analytics

Facebook Insights

CANVA

Job description

Department: Marketing
Reports To: Social Media Marketing Manager

Key Responsibilities:

Develop and implement social media strategies aligned with the company’s marketing goals.

Manage and update social media platforms including Instagram, Facebook, LinkedIn, TikTok, and others.

Create, curate, and schedule engaging content (text, image, video) that aligns with brand messaging.

Monitor social media channels, respond to inquiries and comments in a timely manner, and engage with followers.

Analyze performance metrics and prepare reports on social media engagement, reach, and growth.

Collaborate with the marketing team to ensure consistent brand representation across all channels.

Stay up-to-date with social media trends, emerging platforms, and best practices to apply innovative strategies.

Run paid social media advertising campaigns and optimize them for performance and ROI.

Coordinate with influencers, partners, and brand advocates to boost visibility and engagement.

Monitor competitor activities and stay informed about industry trends to identify opportunities for growth.

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field.

Proven experience managing social media accounts for a brand or organization.

Strong understanding of various social media platforms, their audiences, and best practices.

Excellent written and verbal communication skills.

Knowledge of social media analytics tools (e.g., Google Analytics, Facebook Insights).

Creative and innovative mindset with a passion for social media trends.

Ability to multitask and handle pressure in a fast-paced environment.

Experience with paid social media advertising is a plus.

Job Specification

Graphic design and video editing skills. (Using CANVA can be considered)

Experience with influencer marketing.

Strong organizational skills and attention to detail.