Social Media Specialist

Right Click; Karachi Division; On-site; PKR 40,000 - 70,000; Full time

Job summary

A digital marketing agency in Karachi is seeking a Social Media Specialist to develop and execute social media strategies that enhance customer engagement and drive traffic. The ideal candidate will have a BS in a relevant field and proven experience in social media management. Key responsibilities include content creation, community moderation, and collaboration with other departments to manage the agency's online presence.

Qualifications

• Proven working experience in social media or related field.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
• Demonstrable social networking experience and knowledge of social analytics tools.
• Positive attitude, detail-oriented with good multitasking and organizational ability.
• Fluency in English.

Responsibilities

• Build and execute social media strategy through competitive research.
• Generate, edit, publish and share daily content to encourage community members.
• Set up and optimize company pages within each platform.
• Moderate all user-generated content in line with moderation policy.
• Create editorial calendars and syndication schedules.
• Continuously improve by capturing and analyzing social data/metrics.
• Collaborate with other departments to manage reputation.

Skills

Social media experience

Excellent communication skills

Writing and editing skills

Knowledge of SEO

Content creation

Analytical skills

Multitasking ability

Education

BS in Communications, Marketing, Business, New Media or Public Relations

Tools

Social media analytics tools

Job description

BS in Communications, Marketing, Business, New Media or Public Relations

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users. The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Job Specification

• Proven working experience in social media or related field
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organisational ability
• Fluency in English
• BS in Communications, Marketing, Business, New Media or Public Relations

Location: Karachi, Pakistan