Social Media Marketing Manager

Techscon Technologies; Lahore; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading IT services firm in Lahore is seeking an experienced SEO Specialist to enhance clients' search engine performance through strategic optimization and link building. The ideal candidate will have a proven track record in SEO, excellent analytical skills, and the ability to advise clients on best practices. This role includes responsibilities for both on-site and off-site SEO, ensuring clients can achieve their marketing goals.

Qualifications

• Proven experience in SEO, with a track record of improving search engine rankings.
• Ability to analyze data and use SEO tools effectively.
• Excellent communication skills for client training and advice.

Responsibilities

• Research and implement effective SEO strategies for client websites.
• Optimize on-page and off-page content for improved rankings.
• Monitor and report on campaign performance and traffic.

Skills

SEO expertise

Keyword research

Competitor analysis

Link building

Social Media Marketing

Education

Bachelor's degree in IT or related field

Job description

Overview

• Getting clients sites higher on the search engine results.
• Actively researching, testing and proposing new approaches to improving search engine rankings.
• Selecting search phrases and choosing keywords.
• Advising and training up clients on the basics of search engine optimization so they can look after their own websites.
• Implementing online search strategies.
• Analyzing search results via Web Analytics and other specialist software.
• Optimizing websites and landing pages.
• External link building with relevant high quality third party websites and directories.
• Internal link building within sites.
• Building relationships with other SEO professionals.
• Resolving technical issues related to a clients website.
• Constant evaluation of keywords.
• Searching for and finding suitable domain names for clients.
• Monitoring and tracking the performance of SEO campaigns, including site traffic, banner advert performance and back links.
• Providing remote support, advice and tips to clients.
• Developing cross platform e-marketing strategies.
• Involved in the annual SEO planning process.
• On Page and Off Page Optimization.
• Organizing research and surveys.
• Carrying out competitor research.

Job Specification

• Competitors analysis
• On Site SEO
• Off Site SEO - Back Links Creation, Ranking Improvements
• Social Media Marketing/Facebook, Twitter, Google Plus, Pinterest Marketing, Traffic Generation
• Social Media Optimization
• Ranking Improvements and Traffic Generation
• Higher Level & Quality Link Building
• Social media campaigns

Information Technology and Services - Lahore, Pakistan