Social Media Marketing Manager

Tech Premises (Pvt) Ltd; Lahore; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A growing IT company in Lahore is seeking a passionate Social Media Manager to enhance its brand presence across digital platforms. Responsibilities include developing social media campaigns, engaging with the community, and analyzing performance metrics. The ideal candidate possesses 2-3 years of experience, strong communication skills, and proficiency in tools like Canva and Google Analytics.

Qualifications

• 2-3 years of proven work experience as a social media manager or in a similar role.
• Strong writing, editing, and communication skills.
• Excellent understanding of social media management tools and analytics.

Responsibilities

• Refine social media strategies based on data and feedback.
• Develop and implement social media campaigns.
• Engage with comments and foster a community around our brand.

Skills

Social media strategy refinement

Content creation

Engagement tracking

Video editing

Analytical skills

SEO principles

Excellent communication

Education

Bachelor’s degree in marketing, Business, Communication, or related field

Tools

Canva

Adobe

Google Analytics

Social Media management tools

Job description

Tech Premises is a dynamic and growing IT Company focused on bringing traditional businesses online and increasing their digital footprint. Our work environment is fast paced, challenging and exciting at the same time. We are looking to add another dynamic and energetic member to our team: we are looking for a passionate and experienced Social Media Manager to join our team and help us grow our brand presence across all digital platforms.

In this role, you will be responsible for developing and implementing our social media campaigns, driving engagement, managing content creation, and analyzing performance metrics to optimize our efforts across various platforms.

Responsibilities:

• Refine social media strategies based on data and feedback.
• Develop and implement social media campaigns.
• Content Creation: Design and upload posts across all platforms, ensuring high-quality and creative content.
• Create posts and engage in industry groups on all LinkedIn and Facebook.
• Engage with comments, respond to inquiries, and foster a community around our brand.
• Edit customer success stories into compelling videos and create short-form content (e.g., reels).
• Research social media trends, keywords, competitor activities, and audience preferences that may influence our social media strategy.
• Develop and maintain a comprehensive content calendar aligned with marketing strategies for consistent, high-quality content.
• Ensure unified messaging across platforms by partnering with content writers.
• Coordinate with marketing and design teams for a unified brand presence.
• Track and report on KPIs, including engagement, reach, and conversions.

Job Specification

Qualifications

• 2-3 years of proven work experience as a social media manager or in a similar role
• Bachelor’s degree in marketing, Business, Communication, or related field
• Strong writing, editing, and communication skills.
• Proficiency in video editing and graphic design tools like Canva and Adobe.
• Analytical skills for monitoring engagement metrics
• Creative thinker with an ability to create innovative ideas.
• Excellent understanding of social media management tools and analytics (Facebook, Twitter, Instagram, LinkedIn, etc.) and their best practices
• Proficiency in social media management tools and analytics tools (e.g.Google Analytics) a Plus
• Excellent written and verbal communication skills
• Solid understanding of SEO principles and best practices.

Information Technology and Services - Lahore, Pakistan