Social Media Manager

1 Key Solution; Rawalpindi Cantonment; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A digital marketing firm is seeking a Social Media Manager to oversee client marketing and advertising. The ideal candidate will manage content, engage with audiences, and analyze social media metrics to optimize strategies. Strong knowledge of social media platforms and excellent communication skills are essential. A marketing degree or relevant experience is preferred. This position offers a dynamic work environment in Islamabad, Pakistan.

Qualifications

• Knowledge of traditional marketing and its tenets.
• Experience with social media platforms and content creation.
• Strong writing and communication skills.

Responsibilities

• Develop relevant content topics to reach target customers.
• Create and manage all published content.
• Monitor and respond to users in a social way.
• Conduct online advocacy and influencer outreach.
• Analyze key metrics and adjust strategies as needed.

Skills

Content marketing

Social media expertise

Analytical thinking

Creativity

SEO knowledge

Education

Marketing degree or equivalent experience

Job description

1 Key Solution is looking for a Social Media Manager for its SMM team. The Social Media Manager will administer the company’s clients regarding social media marketing and advertising. The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers.

Administration includes but is not limited to:

• Strategic Planning and Goal Settings
• Developing online brand reputation
• Content management
• SEO (search engine optimization) will be a huge plus

Main Responsibilities

• Develop relevant content topics to reach the client’s target customers.
• Create, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Design, create and manage promotions and Social ad campaigns.
• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).
• Engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Job Specification

• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
• Proficient in content marketing theory and application.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Candidates with Good Communication Skills Preferred More

Marketing and Advertising - Islamabad, Pakistan