Social Media Manager

International Parallel Sourcing Pty Ltd; Lahore; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A digital marketing agency is seeking a results-driven Social Media Manager to enhance its brand's digital presence. You will manage social media strategies, create engaging content across multiple platforms, and analyze performance metrics. The ideal candidate has 2+ years of experience in social media management, strong copywriting skills, and familiarity with tools like WordPress and Meta Business Suite.

Qualifications

• 2+ years of hands-on experience as a Social Media Manager or similar role.
• Proficiency in managing paid ad campaigns.
• Excellent copywriting and content planning skills.

Responsibilities

• Develop and execute tailored social media strategies.
• Manage and optimize paid ad campaigns.
• Collaborate with internal teams for content alignment.

Skills

Social media management

Content creation

Paid ad campaigns

Copywriting

Data analysis

Graphic design

Community engagement

Tools

Meta Business Suite

WordPress

Hootsuite

ChatGPT

Canva

Adobe Creative Suite

Job description

Job Description:

We’re seeking a strategic, creative, and results-driven Social Media Manager to take charge of our brand's digital presence. This role focuses on paid campaigns, content creation, community engagement, and basic website updates via WordPress — ideal for someone who’s confident managing all aspects of social growth, from copywriting to analytics.

Key Responsibilities

• Develop and execute tailored social media strategies across Instagram, Facebook, LinkedIn, TikTok, and X (Twitter)
• Plan and create compelling content — including posts, stories, reels, carousels, and short videos — in collaboration with designers
• Generate high-quality written content and campaign ideas using ChatGPT and other AI tools to speed up content workflows
• Launch, manage, and optimize paid ad campaigns across Meta and other platforms to drive engagement and leads
• Maintain daily posting schedules, monitor engagement, and actively respond to DMs, comments, and customer queries
• Analyze performance metrics and prepare monthly reports with actionable insights for growth and optimization
• Stay updated with platform trends, audience behavior, and algorithm updates
• Collaborate with internal teams to align social content with product launches, promotions, and broader campaigns
• Ensure consistent brand tone and visual identity across all platforms
• Use WordPress to update website content, upload blogs, and create landing pages for social media campaigns

Job Requirements

• 2+ years of hands-on experience as a Social Media Manager or in a similar role
• Proficiency in managing paid ad campaigns via Meta Business Suite or similar ad platforms
• Excellent copywriting and content planning skills; ability to use ChatGPT or similar AI tools for efficient content ideation
• Familiarity with social media tools such as Hootsuite, Buffer, Later, or Creator Studio
• Working knowledge of WordPress — including editing content and managing basic landing pages
• Ability to analyze performance data and make informed strategy decisions
• Strong organizational and communication skills
• Basic graphic design skills using Canva or Adobe Creative Suite preferred

Bonus Skills (Preferred but not required)

• Familiarity with Elementor or other WordPress page builders
• Basic SEO understanding (especially in relation to social and website content)
• Experience with email marketing platforms and automation tools
• Exposure to community management or customer support on social media

To Apply

Apply on www.mustakbil.com or send me a message on my Australian WhatsApp: [phone]

Job Specification:

Job Requirements

• 2+ years of hands-on experience as a Social Media Manager or in a similar role
• Proficiency in managing paid ad campaigns via Meta Business Suite or similar ad platforms
• Excellent copywriting and content planning skills; ability to use ChatGPT or similar AI tools for efficient content ideation
• Familiarity with social media tools such as Hootsuite, Buffer, Later, or Creator Studio
• Working knowledge of WordPress — including editing content and managing basic landing pages
• Ability to analyze performance data and make informed strategy decisions
• Strong organizational and communication skills
• Basic graphic design skills using Canva or Adobe Creative Suite preferred