Social Media Lead: Strategy, Content & Growth

Recruit AI; Karachi Division; On-site; PKR 1,200,000 - 2,000,000; Full time

Job summary

Torque Corp in Karachi is seeking a Social Media Manager to own the strategy, editorial direction, publishing rhythm and performance of Torque Corp's social channels and assigned programs. The role requires strong writing, sharp visual judgment and the ability to turn live work into timely, engaging content.

You will write copy, plan content calendars, coordinate designers and editors, and direct social coverage for workshops, launches and events while tracking performance and optimizing future

Qualifications

• Bachelor's degree in marketing, communications, media or a relevant field, or an equivalent body of work.
• Three to five years of hands-on experience in social media, content or digital marketing.

Responsibilities

• Develop an audience-led social media strategy with clear objectives, content pillars and channel priorities.
• Plan and manage monthly and weekly content calendars.
• Create relevant formats and recurring series that showcase Torque Corp's ideas, work, people and results.
• Write copy, captions, scripts, hooks and creative briefs that match the brand voice and platform.
• Coordinate designers, photographers, videographers, editors and internal contributors.
• Plan and direct social media coverage for workshops, offsites, public programs, launches and events.
• Capture clean mobile-first content when required.
• Schedule, quality-check and publish approved content on time.
• Ensure all posts use the correct formats, tags, links and calls to action.
• Monitor comments, messages and mentions.
• Respond in the appropriate tone and route qualified inquiries or sensitive issues promptly.
• Build organic campaigns for programs, events, employer branding and business priorities.
• Coordinate paid promotion when approved.
• Track reach, engagement, watch time, saves, shares, inquiries and conversions.
• Use performance data to improve future content.
• Maintain visual and verbal consistency across all social channels.
• Manage content permissions, client confidentiality, asset organization and approval records.
• Monitor platform changes and relevant trends.

Skills

Social media

Content marketing

Digital marketing

Copywriting

Editing

Education

Bachelor's degree in Marketing/Communications/Media

Tools

Platform analytics

Scheduling tools

Paid social basics

Job description

Torque Corp in Karachi is seeking a Social Media Manager to own the strategy, editorial direction, publishing rhythm and performance of Torque Corp's social channels and assigned programs. The role requires strong writing, sharp visual judgment and the ability to turn live work into timely, engaging content.

You will write copy, plan content calendars, coordinate designers and editors, and direct social coverage for workshops, launches and events while tracking performance and optimizing future