Social Media Executive & Content Creator

Enum Digital; Karachi Division; On-site; PKR 4,518,000 - 7,530,000; Full time

Benefits offered by this job

Dubai-based award-winning agency

Exposure to UAE/international clients

Career growth opportunities

Job summary

Enum Digital is seeking a creative Social Media Executive & Content Creator to manage end-to-end content lifecycles for multiple client accounts. You will strategize, ideate, produce and deliver engaging content while coordinating with Dubai-based teams and offshore editors.

You should be hands-on with reels, videos, captions and storytelling, capable of independent content development, and able to adapt trends to client brands in a fast-paced agency environment.

Qualifications

• Must have 2–4 years of social media management and content creation experience.
• Strong English communication skills and ability to work with clients.
• Ability to independently develop social media strategies, content pillars and calendars.
• Hands-on experience creating Reels, Stories and short-form videos, with basic photography/videography.

Responsibilities

• Develop social media strategies for multiple client accounts across industries.
• Create monthly content calendars, pillars and campaigns.
• Direct and coordinate shoots, editing and delivery with offshore teams.
• Identify influencers, manage collaborations and UGC opportunities, especially in UAE.
• Coordinate with designers and video editors and ensure brand consistency.

Skills

Creative thinking

Visual storytelling

English communication

Project coordination

Tools

CapCut

Canva

Adobe Premiere Pro

Job description

Enum Digital Technology LLC | Dubai, UAE

Job Type: Full-time

Work Arrangement: On-site / In-person

Experience: 2–4 years

Joining: Immediate joiners preferred

About Enum Digital

Enum Digital Technology LLC | Dubai, UAE

Enum Digital is an award-winning, experiential-based digital marketing and technology agency headquartered in Dubai, with operations in Pakistan and international markets.

We help brands grow through social media management, branding, creative production, performance marketing, SEO, AEO, GEO, website and app development, lead generation and AI-powered marketing solutions.

Website: https://enumdigital.com/

About the Role

We are looking for a creative, proactive and hands-on Social Media Executive & Content Creator who can manage the complete social media content lifecycle — from strategy development and creative ideation to content production, influencer collaborations, client coordination and final delivery.

This is NOT a conventional social media posting or scheduling role.

You will manage multiple client accounts across different industries and work closely with our Dubai-based team, clients and offshore graphic design and video editing teams.

We need someone with a strong creative eye, excellent visual aesthetics, an understanding of social media trends and the ability to independently develop and execute engaging content strategies.

We are looking for someone who can THINK, CREATE, DIRECT, SHOOT, COORDINATE and DELIVER.

Key Responsibilities1. Social Media Strategy & Planning

• Develop social media strategies for clients across different industries.
• Understand client businesses, objectives, target audiences, brand positioning and competitors.
• Conduct industry, audience and competitor research.
• Develop monthly content strategies, content pillars, themes and communication directions.
• Create monthly content calendars covering static posts, carousels, Reels, Stories, videos and campaigns.
• Identify opportunities for educational, promotional, entertaining, awareness and engagement-based content.
• Recommend seasonal campaigns, relevant occasions and topical content opportunities.

Key Responsibilities2. Creative Ideation & Content Development

• Continuously generate fresh, engaging and innovative content ideas.
• Research creative references, viral content, trending formats and industry-specific inspiration.
• Develop Reel concepts, scripts, hooks, captions, headlines and CTAs.
• Create mood boards, visual references, storyboards and creative briefs.
• Provide creative direction to designers, videographers and editors.
• Maintain strong visual aesthetics, brand consistency, storytelling and content quality.
• Translate creative references into original concepts aligned with each client's brand.

Key Responsibilities3. Content Creation, Photography & Videography

• Independently capture basic photography and video content for clients and in-house requirements.
• Plan and execute simple product, lifestyle, office, behind-the-scenes and social media shoots.
• Create engaging Reels, TikTok videos, Stories and other short-form content.
• Record interviews, testimonials, talking-head videos and product demonstrations.
• Understand shooting angles, lighting, framing, composition and storytelling.
• Use smartphones and basic camera, microphone and lighting equipment.
• Perform basic video editing using CapCut or similar tools.
• Organise and transfer raw footage, scripts and references to the offshore editing team.
• Review edited videos and provide clear revision instructions.

Key Responsibilities4. Influencer Marketing & UGC Collaborations

• Identify relevant influencers, micro-influencers and UGC creators, particularly within the UAE.
• Research creators based on audience, engagement, niche, location and content quality.
• Build and maintain an influencer and UGC creator database.
• Proactively approach creators and coordinate collaboration discussions.
• Develop creator briefs, concepts, deliverables and timelines.
• Coordinate product shoots, visits, reviews, testimonials and content collaborations.
• Follow up on deliverables and review creator content before client submission.

Key Responsibilities5. Trend Research & Competitor Intelligence

• Continuously monitor Instagram, TikTok, Facebook and other relevant platforms for trends.
• Research competitors and leading brands for creative inspiration.
• Identify trending Reels, sounds, editing styles, formats and viral opportunities.
• Maintain a library of industry-specific references and creative inspiration.
• Recommend how relevant trends can be adapted for individual brands.
• Stay updated with social media platform features and emerging content formats.

Key Responsibilities6. Offshore Team & Production Coordination

• Coordinate with offshore graphic designers, video editors and creative resources.
• Prepare detailed briefs containing references, mood boards, scripts and creative instructions.
• Clearly communicate expected output, formats, dimensions and timelines.
• Track production progress and follow up on pending deliverables.
• Review designs and videos, provide consolidated feedback and manage revisions.
• Conduct quality checks for branding, spelling, subtitles, audio, dimensions and overall presentation.
• Ensure all deliverables meet the approved creative direction and client expectations.

Key Responsibilities7. Client Coordination & Account Management

• Act as a day-to-day coordination point for assigned social media accounts.
• Communicate with clients to understand requirements, collect assets and obtain approvals.
• Present content ideas, mood boards, creative directions and monthly calendars.
• Participate in client meetings and creative discussions.
• Collect and organise client feedback and translate it into clear internal instructions.
• Manage approvals, revisions and delivery timelines.
• Maintain professional communication through email, WhatsApp and project management platforms.
• Proactively recommend improvements and creative opportunities.

Key Responsibilities8. Quality Assurance, Publishing & Reporting

• Review every content asset before submitting it to clients.
• Verify captions, spelling, hashtags, CTAs, tagging and brand guidelines.
• Manage scheduling and publishing across relevant platforms.
• Monitor content performance, reach, engagement, views, saves and shares.
• Prepare monthly content performance summaries and recommendations.
• Identify successful formats and recommend improvements to future content strategies.

9. AI & Creative Tools

Use AI tools to improve research, ideation and content production.

Experience with the following is an advantage:

• ChatGPT, Claude and Gemini
• Canva and Canva AI
• CapCut
• Freepik AI
• Google Flow / Veo
• Higgsfield
• Nano Banana
• Runway
• Other AI image and video creation tools

Practical experience using AI for scripts, concepts, mood boards, creative assets and video production workflows is highly valued.

Required Skills & Qualifications

Must Have:

• 2–4 years of experience in social media management and content creation.
• Digital marketing or creative agency experience preferred.
• Experience managing multiple client social media accounts.
• Ability to independently develop social media strategies, content pillars and calendars.
• Strong creative thinking, visual aesthetics and storytelling skills.
• Hands-on experience creating Reels, Stories and short-form videos.
• Basic photography and videography skills.
• Ability to conduct simple in-house shoots independently.
• Understanding of Instagram, Facebook, TikTok and LinkedIn.
• Experience coordinating with designers and video editors.
• Good written and verbal English communication skills.
• Ability to communicate directly with clients.
• Understanding of influencer marketing and UGC collaborations.
• Strong organisational skills and ability to manage multiple projects.
• A portfolio demonstrating actual work and personal contributions.

Strong Advantage:

• Experience with UAE and GCC brands.
• Existing relationships with Dubai-based influencers and UGC creators.
• Experience in F&B, hospitality, real estate, lifestyle, retail or luxury industries.
• Proficiency in Canva, CapCut and Adobe Premiere Pro.
• Experience creating mood boards and creative presentations.
• Experience with AI image and video generation.
• Knowledge of Meta Business Suite and social media analytics.

Who Should NOT Apply?

This role is not suitable for candidates who:

• Only know how to schedule and publish posts.
• Depend entirely on designers for creative ideas.
• Have no understanding of content strategy and content pillars.
• Cannot independently plan or conduct basic content shoots.
• Have no understanding of video production or creative direction.
• Are uncomfortable coordinating with clients and offshore teams.
• Have no interest in researching trends or influencer collaborations.
• Require constant instructions to complete routine tasks.

What We Offer

• Opportunity to work with a Dubai-based award-winning digital agency.
• Exposure to UAE and international clients across multiple industries.
• Involvement in diverse creative campaigns and content productions.
• Exposure to influencer marketing, UGC and AI-powered creative tools.
• Collaboration with an international creative and production team.
• Career growth opportunities towards Social Media Manager, Content Strategist or Creative Lead.