Short Content Creator

PakWheels; Lahore; On-site; PKR 670,000 - 1,116,000; Full time

Job summary

PakWheels.com is seeking a proactive Short Content Creator to join the Video Team. You will ideate, script, shoot, and edit engaging short-form videos optimized for TikTok, YouTube Shorts, Instagram Reels, and Facebook, while leveraging AI tools for research, voiceovers, and generation.

You will craft compelling scripts, hooks, and narrative structures, collaborate with hosts and producers, and deliver high-quality content under tight deadlines on-location when required.

Qualifications

• 1–3+ years of experience in short-form content creation, video production, editing, or a relevant digital media role.
• Strong proficiency in CapCut Pro and Adobe Premiere Pro, with the ability to independently edit polished, platform-ready videos.
• Practical shooting experience using mobile phones or cameras, with a good understanding of framing, composition, camera movement, lighting, and audio.
• Ability to independently plan and execute shoots, capture suitable B-roll, and produce content with minimal supervision.
• Strong creative thinking and the ability to turn ideas, trends, and automotive topics into engaging video concepts.
• Practical knowledge of AI tools such as Claude, ChatGPT, and ElevenLabs, with the ability to use them in content development and AI-assisted video production.
• Strong understanding of short-form video hooks, pacing, visual storytelling, and audience retention.
• Good command of audio leveling, sound design, color correction, captions, and basic motion graphics.
• Ability to write concise scripts and develop clear, engaging narratives for short-form videos.
• Strong awareness of social media trends, viral formats, and platform-specific content requirements.
• Ability to work independently, manage multiple projects, and consistently meet tight deadlines without compromising quality.
• Strong communication and collaboration skills, with the ability to work effectively with hosts, producers, and other team members.
• Willingness to work on-location, travel for shoots when required, and cover events or launches.

Responsibilities

• Conceptualize, pitch, and develop engaging short-form video ideas for TikTok, YouTube Shorts, Instagram Reels, and Facebook.
• Take ownership of the complete content creation process, from ideation and scripting to shooting, editing, and final delivery.
• Shoot video content using cameras and mobile phones, ensuring quality framing, composition, lighting, and audio.
• Capture relevant B-roll, detail shots, behind-the-scenes footage, and supporting visuals to enhance storytelling.
• Create automotive content, including car features, reviews, comparisons, news, explainers, trends, and on-location videos.
• Write engaging scripts, hooks, and opening lines that capture attention within the first few seconds.
• Edit short-form videos ranging from 10 seconds to 3 minutes using effective pacing, transitions, captions, text overlays, sound effects, and background music.
• Produce 3–6 AI-assisted videos per month, using tools such as Claude, ChatGPT, ElevenLabs, and other emerging AI platforms.
• Use AI tools to support research, scripting, voiceovers, visual generation, and video production workflows.
• Collaborate with the short video producer, team lead, hosts, and content team to brainstorm ideas, plan shoots, and refine content.
• Provide quick-turnaround video coverage at events, launches, and other on-location assignments.
• Perform audio cleanup, sound design, color correction, and basic motion graphics as required.
• Adapt content to current trends, memes, viral formats, and platform-specific audience behavior while maintaining PakWheels’ brand identity.
• Manage multiple assignments and deliver high-quality content within tight deadlines, often producing several videos per day.
• Organize project files, footage, graphics, and other digital assets for efficient collaboration and future use.
• Monitor content performance using indicators such as watch time, audience retention, engagement, and click-through rate (CTR), and use insights to improve future videos.
• Stay updated on new shooting techniques, editing workflows, AI tools, social media trends, and automotive content formats.

Skills

1–3+ years experience

Scripting

Video storytelling

Non-linear editing

Independent planning

Audience engagement

Short-form video hooks

Audio leveling

Color correction

Captions

Motion graphics

Scripting punch lines

Social media trends

Independent work

Communication

On-location filming

Tools

CapCut Pro

Adobe Premiere Pro

Claude

ChatGPT

ElevenLabs

Job description

Short Content Creator

PakWheels.com | Video Team

About the Role

We are looking for a professional before everything else. Then comes creative, proactive, and versatile Short Content Creator to join the PakWheels Video Team. The ideal candidate should be able to take a video from concept to completion — including ideation, scripting, shooting, and editing — while creating engaging, high-quality short-form content optimized for digital platforms.

The candidate must understand short-form video trends, audience behavior, and visual storytelling, with a strong ability to develop creative ideas that capture attention and keep viewers engaged. A solid interest in automobiles, confidence in working on-location, and the ability to produce content independently under tight deadlines are essential.

Beyond traditional content production, the candidate should be comfortable using AI tools such as Claude, ChatGPT, and ElevenLabs to assist with research, scripting, voiceovers, and AI-assisted video creation. The role also requires practical shooting skills, including operating cameras or mobile phones, capturing quality footage and B-roll, and managing basic lighting and audio.

You will work closely with producers, hosts, and the creative team to develop and produce content that reflects PakWheels’ brand identity and resonates with its audience. The ideal candidate is someone who can identify a compelling story, bring it to life through shooting, and deliver a polished final video through editing.

Key Responsibilities

• Conceptualize, pitch, and develop engaging short-form video ideas for TikTok, YouTube Shorts, Instagram Reels, and Facebook.
• Take ownership of the complete content creation process, from ideation and scripting to shooting, editing, and final delivery.
• Shoot video content using cameras and mobile phones, ensuring quality framing, composition, lighting, and audio.
• Capture relevant B-roll, detail shots, behind-the-scenes footage, and supporting visuals to enhance storytelling.
• Create automotive content, including car features, reviews, comparisons, news, explainers, trends, and on-location videos.
• Write engaging scripts, hooks, and opening lines that capture attention within the first few seconds.
• Edit short-form videos ranging from 10 seconds to 3 minutes using effective pacing, transitions, captions, text overlays, sound effects, and background music.
• Produce 3–6 AI-assisted videos per month, using tools such as Claude, ChatGPT, ElevenLabs, and other emerging AI platforms.
• Use AI tools to support research, scripting, voiceovers, visual generation, and video production workflows.
• Collaborate with the short video producer, team lead, hosts, and content team to brainstorm ideas, plan shoots, and refine content.
• Provide quick-turnaround video coverage at events, launches, and other on-location assignments.
• Perform audio cleanup, sound design, color correction, and basic motion graphics as required.
• Adapt content to current trends, memes, viral formats, and platform-specific audience behavior while maintaining PakWheels’ brand identity.
• Manage multiple assignments and deliver high-quality content within tight deadlines, often producing several videos per day.
• Organize project files, footage, graphics, and other digital assets for efficient collaboration and future use.
• Monitor content performance using indicators such as watch time, audience retention, engagement, and click-through rate (CTR), and use insights to improve future videos.
• Stay updated on new shooting techniques, editing workflows, AI tools, social media trends, and automotive content formats.

Required Qualifications & Skills

• 1–3+ years of experience in short-form content creation, video production, editing, or a relevant digital media role.
• Strong proficiency in CapCut Pro and Adobe Premiere Pro, with the ability to independently edit polished, platform-ready videos.
• Practical shooting experience using mobile phones or cameras, with a good understanding of framing, composition, camera movement, lighting, and audio.
• Ability to independently plan and execute shoots, capture suitable B-roll, and produce content with minimal supervision.
• Strong creative thinking and the ability to turn ideas, trends, and automotive topics into engaging video concepts.
• Practical knowledge of AI tools such as Claude, ChatGPT, and ElevenLabs, with the ability to use them in content development and AI-assisted video production.
• Strong understanding of short-form video hooks, pacing, visual storytelling, and audience retention.
• Good command of audio leveling, sound design, color correction, captions, and basic motion graphics.
• Ability to write concise scripts and develop clear, engaging narratives for short-form videos.
• Strong awareness of social media trends, viral formats, and platform-specific content requirements.
• Ability to work independently, manage multiple projects, and consistently meet tight deadlines without compromising quality.
• Strong communication and collaboration skills, with the ability to work effectively with hosts, producers, and other team members.
• Willingness to work on-location, travel for shoots when required, and cover events or launches.

Nice-to-Have Skills

• Interest in automobiles and familiarity with automotive content, car reviews, comparisons, and car culture.
• Experience presenting on camera, directing talent, conducting interviews, or working with hosts.
• Experience creating AI-generated or AI-assisted video content.
• Basic motion graphics and animation skills using Premiere Pro, CapCut, or similar tools.
• Experience with cameras, lenses, gimbals, wireless microphones, and basic lighting equipment.
• Ability to identify viral content opportunities and pitch creative concepts with strong audience appeal.
• Experience working in a fast-paced digital media, production, or social media content team.
• Understanding of content analytics and how creative decisions influence audience engagement and retention.

Why Join PakWheels?

At PakWheels, we foster a dynamic and innovative workplace where creativity, collaboration, and continuous learning drive our work. Since 2003, PakWheels.com has helped transform Pakistan’s automobile industry by enabling millions of Pakistanis to buy, sell, and maintain their vehicles.

By joining our team, you will have the opportunity to experiment with emerging technologies, develop ideas into finished videos, and create content for one of Pakistan’s leading automotive platforms. You will work across the entire production process, from shooting on location to editing for digital audiences, while contributing to how automotive stories are told across social media.

We value fresh ideas, ownership, teamwork, and people who are passionate about creating content that stands out.