SEO Specialist Needed

Templatefreaks; Karachi Division; On-site; PKR 4,260,000 - 7,101,000; Full time

Job summary

A leading company in Information Technology and Services seeks a digital marketing specialist in Karachi. The role focuses on managing SEO and PPC campaigns, requiring strong analytical skills and the ability to generate creative solutions for improving client performance. This position offers a dynamic environment with opportunities for professional growth.

Qualifications

• Proven SEO optimization methodologies.
• Experience in paid social campaigns.
• Experience with HTML, CSS, PHP, and WordPress is a plus.

Responsibilities

• Manage and optimize SEO/PPC campaigns to increase performance.
• Collaborate with design and development teams for creative campaigns.
• Analyze data and prepare reports on campaign performance.

Skills

Google Analytics

SEO knowledge

PPC skills

Content writing

Creative thinking

Problem solving

Tools

SEMrush

Job description

Management of all activity and processes required to efficiently run profitable SEO / PPC and paid social campaigns.

Build creative campaigns from end-to-end with the support of the design and development teams.

Work in collaboration with the rest of the SEO team to ensure integrated campaign execution.

Analyses the performance of campaigns and identify and suggest conversion optimization opportunities to exceed client expectations and grow accounts.

Take ownership to continually improve campaign performance and ROI over time.

Creative thinking and problem solving is a must. If one channel or message isn’t working, you’ll need to generate new ideas to explore and test.

Strong Google Analytics and SEO knowledge. Proven SEO optimization methodologies.

Proven PPC skills, optimization techniques and bid management.

Experience in display and remarketing.

Experience of paid social campaigns.

Content writing experience is a must for writing blogs, client questions and landing pages.

Any experience of tools such as SEM Rush / Authorities would be a benefit.

Evaluating product offering, traffic, landing page quality, content, design etc. when determining keywords and campaigns.

Analysis of SERPs, analytics data, plus competitor and industry activity to make continual improvements to websites.

Technical SEO, including 301s and site architecture.

Monitoring Google Webmaster Tools.

Link building strategy and implementation.

Preparing useful weekly and monthly reports.

Job Specification

SEO adwords campaign email marketing html css php wordpress google offpage onpage joomla facebook

Information Technology and Services - Karachi, Pakistan