SEO Specialist

No Joke Marketing; Pakistan; Remote; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading marketing agency in Pakistan is seeking an experienced SEO Specialist to enhance clients' organic performance. The role involves executing tailored SEO strategies, conducting keyword research, optimizing website content, and managing technical aspects of SEO. Candidates must have at least 3 years of hands-on SEO experience, strong communication skills, and a proactive attitude. This full-time remote position offers a stable career path and opportunities for growth.

Benefits

Schedule flexibility

Long-term career path

Strong internal support

Clear expectations

Qualifications

• 3+ years of hands-on SEO experience, preferably in an agency.
• Proven local and national SEO experience.
• Strong keyword research and content optimization skills.

Responsibilities

• Build and execute SEO strategies for clients.
• Optimize website content and structure.
• Perform technical audits and manage SEO accounts.

Skills

SEO experience

Keyword research

Communication skills

Organizational skills

Proactive problem-solving

Tools

Search Atlas

Google Analytics 4

Google Search Console

BrightLocal

WordPress

Job description

What You’ll Do (Your Core Responsibilities)

You will be the primary SEO driver behind our clients’ organic performance. That includes:

Strategy & Planning

• Build and execute SEO strategies tailored to each client’s goals (local + national).
• Conduct in-depth keyword research, clustering, and mapping for service pages, blogs, GMB posts, FAQs, and PR.
• Deliver clear 90-day SEO roadmaps that prioritise high‑impact actions.

On‑Page SEO

• Optimise website structure, internal linking, metas, H1s, URLs, and content layout.
• Improve existing blog content for performance and search intent.
• Work with our content team to ensure new content is fully SEO‑ready.

Local SEO (GBP/GMB)

• Audit and optimise Google Business Profiles for single and multi‑location clients.
• Manage GBP posts, categories, attributes, NAP consistency, and UTM tracking.
• Set up and manage BrightLocal, run citation campaigns, and implement local ranking improvements.

Technical SEO

• Perform technical audits (indexing, crawl errors, Core Web Vitals, schema basics).
• Collaborate with our web team on fixes, improvements, and site launches.
• Ensure clean site structure and accessibility across all devices.

Reporting & Communication

• Track, measure, and interpret weekly KPIs.
• Prepare simple, clear monthly reports and record Loom videos showing progress, wins, risks, and next steps.
• Support account managers by proactively highlighting issues before they become problems.

Innovation & Improvement

• Stay ahead of SEO algorithm changes and industry updates.
• Use modern AI tools to speed up research, strategy, clustering, and internal SOP improvements.
• Help standardise and improve our internal SEO processes to keep fulfilment efficient.

What Success Looks Like

You:

• Fully own SEO accounts with confidence and clarity.
• Deliver consistent ranking and local visibility improvements across the majority of your clients.
• Establish clean SEO reporting structures for all accounts.
• Strengthen internal processes, templates, and workflows.
• Become the “go‑to” SEO brain the team can rely on for guidance and solutions.

Required Skills & Experience

Must‑Have

• 3+ years of hands‑on SEO experience (agency preferred).
• Proven experience in:
  • Local SEO (GBP/GMB, citations, BrightLocal, local landing pages).
  • National SEO (service‑based businesses preferred).
• Advanced keyword research + content optimisation skills.
• Experience with:
  • Search Atlas, GA4, GSC
  • BrightLocal or similar
  • WordPress or similar CMS
• Strong communication skills, you can explain SEO to non‑technical people easily.
• High level of organisation and ability to manage multiple accounts.
• A proactive, ownership‑driven attitude, you find problems and fix them before they become problems.
• Experience managing multi‑location SEO
• Familiarity with AI tools for SEO (clustering, auditing, optimisation)

Nice‑to‑Have

• Understanding of basic HTML/CSS
• Awareness of PPC to understand organic/paid synergy

What We Offer

• Full‑time, remote position with schedule flexibility
• Long‑term, stable career path with room to grow
• Exceptional team support and strong internal systems
• Clear expectations, no chaos, and a culture built on accountability
• Opportunity to help shape how we deliver SEO across a fast‑growing agency

How to Apply

Send us:

1. Your resume with details of your previous roles
2. A short introduction about your background in SEO
3. 2–3 real examples of clients you improved organically
   • What was the starting point?
   • What actions did you take?
   • What results did you achieve?
4. A brief overview of the tools you use day‑to‑day