SEO Specialist

Semantic Minds; Lahore; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A reputable marketing firm in Lahore is seeking an SEO Specialist responsible for implementing SEO strategies across multiple websites. The ideal candidate will have at least 2 years of relevant experience, strong technical SEO knowledge, and the ability to produce detailed reports. Candidates should be proficient in Google Analytics and other SEO tools. This is an exciting opportunity within a dynamic team environment.

Qualifications

• At least 2 years of recent experience in an SEO role.
• Advanced knowledge of Google Analytics and SEO tools.
• Strong written English skills for content creation.

Responsibilities

• Implement SEO strategy across multiple websites.
• Perform regular site crawls to highlight technical issues.
• Conduct keyword analysis and on-page audits.

Skills

Technical SEO knowledge

Content writing

Keyword research

Link building

Analytical reporting

Tools

Google Analytics

SEMrush

Screaming Frog

Moz

Job description

This is an excellent opportunity to join a well-established business and marketing team, reporting directly to the Group Marketing Manager. You will be responsible for implementing the SEO strategy across multiple websites including industry partners, and affiliate sites. The ideal candidate needs to be well organised and hardworking with a proactive attitude to work.

This is a fast paced role and team environment, so you must be able to manage multiple projects at any one time, prioritise your workload and meet required deadlines.

Job Specification

Your Profile:

• In depth knowledge of SEO especially from a technical perspective: performing regular site crawls to understand site structure and highlight technical issues currently holding back performance.
• Proven SEO experience within content writing, keyword research etc.
• Regular on page audits and analysis to help optimise on-site content to maximise SEO benefit and to perform full keyword analysis to help identify target areas to grow the business.
• Link building and outreach to work with the content team to find link opportunities and build relations with bloggers.
• Experience using SEO tools and analytical tools such as Google Analytics, AT Internet, Screaming Frog, SEMrush, Webmaster Tools etc.

Ideally you have worked in media, travel or e-commerce industries.

We would be keen to speak to candidates with the following skills and experience:

• You must possess at least 2 years of recent relevant experience within an SEO-based role, as you need to have up-to-date knowledge of industry trends and algorithmic changes.
• Advanced experience in Google Analytics and proficiency in Majestic, Moz or similar tools.
• Ability to produce daily, weekly, and monthly reports to show performance and actionable insights.
• A high level of written English skills to create relevant and engaging content for use both on-site and off-site.
• Ability to manage link profiles, build links and report on activity as well as contributing to A/B testing.

Information Technology and Services - Lahore, Pakistan