SEO Specialist

OnyxTec; Lahore; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A growing tech firm in Lahore is looking for an SEO specialist to enhance website visibility and performance. Responsibilities include developing optimization strategies, managing SEO campaigns, and collaborating with the marketing department. The ideal candidate must be familiar with SEO tools and have a strong understanding of link-building and content distribution. This role is full-time and office-based, aimed at driving growth through effective SEO practices.

Qualifications

• Proven success in link-building and viral strategies.
• Experience with SEO tools like Google Analytics.
• Understanding of back-end SEO elements.

Responsibilities

• Develop strategies to improve website rankings.
• Monitor SEO campaign performance metrics.
• Collaborate with web development to ensure SEO best practices.

Skills

HTML and CSS understanding

SEO analytics

Keyword research

Link-building

Social media strategy

Tools

Google Analytics

Bing Webmaster Tools

Google's Keyword Tool

Job description

It's exciting to work for a company where everyone BELIEVES in what they're doing!

As an SEO specialist, you'll identify strategies, techniques, and tactics to increase the number of visitors to a website and obtain a high-ranking placement on the results page of search engines. By generating more leads for the business you'll open up new opportunities for driving growth and profit.

Responsibilities:

• A functional understanding of HTML and CSS.
• Develop optimization strategies that increase the company's website search engine results rankings.
• Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI.
• Manage the expenses of SEO campaigns, stay on budget, estimate monthly costs, and reconcile differences.
• Research and implement search engine optimization recommendations
• Create and execute link link-building strategy.
• Determine measurable goals that demonstrate improvement in marketing efforts.
• Make technical recommendations to developers
• Constantly check search terms, rankings, and analytics to monitor the performance of client websites and make recommendations for improvement.
• Drive targeted and loyal traffic to a website by community building.
• Use social media to distribute content and encourage more external sites to link to your content - giving you more authority.

Day-to-Day Duties:

• Conduct page optimization for search engine marketing.
• Monitor daily performance metrics with SEO tools such as Google Analytics to understand SEO strategy performance.
• Collaborate with others within the marketing department to manage SEO strategy.
• Perform ongoing keyword research, discovery, and optimization for new SEO keywords to use throughout the company website and marketing materials.
• Closely collaborate with the web development team to ensure SEO best practices are properly followed throughout website content.
• Change website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Job Specification

Requirements:

• Experience with Google and Bing’s services, including Analytics and Webmaster Tools.
• Experience with Google’s Keyword Tool.
• Experience in building inbound organic search traffic and improving SERPs.
• The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills.
• Proven success in link-building and viral strategies.
• The ability to deploy an effective local and long-tail search strategy.
• A deep understanding of mobile strategy and how it relates to SEO.
• A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO.
• A background in creating reports showing web analytics data and site evaluations.
• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry.
• Familiarity with the best tools in the trade.
• Driven and Self-learner
• Excellent problem-solving skills
• Critical thinking, adaptability, problem-solving, open-mindedness, effective teamwork & communication.
  Preferred: Candidate must have experience related to handling SEO of IT products and SAAS websites.

Please note this is a full-time office-based job for our Lahore office.

Information Technology and Services - Lahore, Pakistan