SEO Specialist

IBG consulting; Karachi Division; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading consulting firm in Karachi is seeking an SEO Specialist to optimize website copy and landing pages for search engine visibility. The ideal candidate will have extensive knowledge of Google’s algorithm updates, experience with web analytics tools, and a degree in a quantitative field. Responsibilities include keyword optimization, link building, and collaborating with teams to enhance overall SEO strategy.

Qualifications

• In-depth experience with website analytics tools.
• Extensive knowledge of past and current Google Algorithm updates.
• Up-to-date with the latest trends and best practices in SEO.

Responsibilities

• Optimize copy and landing pages for search engine optimization.
• Perform ongoing keyword discovery, expansion and optimization.
• Research and implement search engine optimization recommendations.
• Research and analyse competitor advertising links.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented.
• Work with editorial and marketing teams to drive SEO in content creation.
• Recommend changes to website architecture, content, linking and other factors to improve SEO.

Skills

Website analytics tools (Google Analytics, Google Search Console)

Knowledge of Google Algorithm updates

Up-to-date SEO trends and best practices

Education

BS/MS degree in a quantitative, test-driven field

Job description

• Optimize copy and landing pages for search engine optimization
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyse competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Job Specification

Requirement

• In-depth experience with website analytics tools (e.g., Google Analytics, Google Search Console)
• Extensive knowledge of past and current Google Algorithm update
• Up-to-date with the latest trends and best practices in SEO
• BS/MS degree in a quantitative, test-driven field