SEO Specialist

Dua Marketing; Karachi; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading marketing agency in Karachi is looking for an experienced SEO Expert to enhance clients' online visibility. Responsibilities include optimizing link-building strategies and collaborating with content and web development teams. The ideal candidate has at least 1 year of SEO experience, proficiency with analytics tools, and a solid understanding of digital marketing practices. Strong problem-solving skills and knowledge of SEO best practices are essential.

Qualifications

• At least 1 year of experience in SEO strategies and implementation.
• Proven experience with SEO tools and analytics.
• Solid understanding of performance digital marketing.

Responsibilities

• Optimize the SEO team's link-building strategies.
• Recommend SEO activities to improve keyword rankings.
• Collaborate with web development teams on SEO best practices.

Skills

SEO strategies implementation

Google Analytics

Google Tag Manager

Google Search Console

Analytical skills

Problem-solving skills

HTML knowledge

Tools

Ahrefs

SEMrush

BrightLocal

One Hour Indexing

Job description

We are seeking an experienced and proven SEO Expert who has a track record of delivering stellar results for clients, particularly responsible for executing day-to-day performance marketing strategies for clients in the hospitality, tourism, and technology industries. You will analyze content creation strategies, perform SEO audits, conduct competitor analysis, and collaborate with the SEO team. Managing multiple websites requires efficient time management skills.

Job Specification

Requirements:

• At least 1 year of experience in SEO strategies and implementation for marketing agencies.
• Proven experience with Google Analytics, Google Tag Manager, Google Search Console, and SEO tools such as Ahrefs, SEMrush, BrightLocal, and One Hour Indexing.
• Strong communication, commitment, analytical, and problem-solving skills.
• Knowledge of ranking factors, search engine algorithms, and link-building strategies.
• Up-to-date with the latest trends and best practices in SEO.
• Solid understanding of performance digital marketing, conversion optimization, and online customer acquisition.
• Knowledge of HTML, CSS, programming languages, and blogging is a plus. Experience in keyword research and domain authority strategies is also desirable.

Responsibilities:

• Optimize and implement the SEO team’s link-building strategies.
• Recommend on-site and off-site SEO activities (web architecture, content, etc.) to improve keyword rankings for clients.
• Collaborate with the SEO and web development teams to ensure SEO best practices are implemented on new sites.
• Work with the content team to incorporate SEO best practices in content creation and strategy.
• Research the latest search engine updates and ranking factors.

Marketing and Advertising - Karachi, Pakistan