SEO Manager - E Commerce

LuxeAura Leather; Karachi Division; Remote; PKR 1,400,000 - 2,000,000; Full time

Job summary

A premium leatherwear brand is seeking an experienced SEO Manager to develop and execute an SEO strategy targeting the U.S. market. You will optimize product pages on Shopify and ensure high conversion rates through effective SEO practices. The ideal candidate has a proven track record in eCommerce SEO and a comprehensive understanding of buyer intent keywords.

Benefits

Incentive Bonus

Leaves

Communication benefits

Qualifications

• Proven SEO experience (preferably for Shopify/eCommerce brands).
• Strong understanding of BOFU, MOFU, TOFU funnel strategies.
• Ability to work with content writers, developers, and designers.

Responsibilities

• Develop and execute an SEO strategy focused on BOFU keywords.
• Optimize Shopify product pages and blogs for SEO.
• Monitor rankings, traffic, and fix technical issues.

Skills

SEO experience for eCommerce brands

Understanding of BOFU funnel strategies

Knowledge of schema markup

Ability to work with content writers

Tools

Google Search Console

Ahrefs

Screaming Frog

Job description

Job Description:

LuxeAura is a premium leatherwear brand focused on the U.S. market. We specialize in high-quality leather jackets. We’re building a brand that dominates organic search and converts cold traffic into loyal customers.

We’re now hiring an experienced SEO Manager who understands not just ranking, but ranking to convert.

What You’ll Be Doing:

• Develop and execute an SEO strategy focused on bottom-of-funnel (BOFU) keywords
• Perform ongoing keyword research (using tools like Ahrefs, GSC, SEMrush)
• Optimize Shopify product pages, collections, blogs, and internal links
• Create content briefs and review drafts to ensure SEO alignment
• Build and manage backlinks (guest posts, outreach, directories, etc.)
• Monitor rankings, traffic, impressions, and fix technical issues (GSC, GA4, sitemaps)

You’ll Succeed If You Have:

• Proven SEO experience (preferably for Shopify/eCommerce brands)
• Strong understanding of BOFU, MOFU, TOFU funnel strategies
• Knowledge of schema markup, canonical issues, redirects, and crawlability
• Ability to work with content writers, developers, and designers
• Sharp eye for U.S. search intent and what converts in the American market
• Clear reporting mindset know how to show results (rankings, conversions, CTRs)

Nice to Have:

• Experience with U.S.-based DTC brands or fashion/eCommerce SEO
• Familiarity with Surfer SEO, Ahrefs, Semrush, Screaming Frog, or other technical tools
• Understanding of paid/organic synergy (PPC support for SEO strategy)

What to Send Us:

• Your updated resume
• A short message outlining SEO results you’ve delivered (for Shopify, preferably)
• 2–3 keywords you’ve ranked and how you did it
• Bonus: Any content samples or backlink campaigns you’ve executed

Job Specification:

Core SEO Skills:

• Strong knowledge of on-page SEO (title tags, meta descriptions, keyword placement, content structure)
• Solid grasp of technical SEO (site speed, crawlability, sitemaps, indexing, canonical tags, structured data)
• Experience with off-page SEO (backlink building, outreach, anchor text strategy)
• Deep understanding of BOFU keyword strategy (buyer intent keywords, product page SEO, collection optimization)

Tools Proficiency:

• Google Search Console (GSC)
• Google Analytics 4 (GA4)
• Ahrefs or SEMrush (for keyword + backlink audits)
• Screaming Frog or Sitebulb (technical audits)
• Surfer SEO, Clearscope, or similar (for content optimization)
• Shopify SEO (understanding of how SEO works within the Shopify CMS)

eCommerce-Specific Skills:

• Experience optimizing Shopify product pages, collection pages, and blog content
• Knowledge of U.S. buyer search behavior and seasonality (especially fashion/apparel)
• Ability to align SEO with conversion goals, not just traffic
• Keyword mapping for product vs blog vs collection intent

Analytical & Strategy:

• Ability to audit a site and prioritize SEO tasks based on impact
• Can plan monthly content and backlink strategies
• Understands how to measure SEO results (rankings, CTR, traffic, conversions)

Communication & Teamwork:

• Can work with developers, and designers
• Able to create clear SEO briefs for content writers
• Knows how to document SEO strategy and results clearly

Job Rewards and Benefits: Communication,Incentive Bonus,Leaves