SEO Specialist

SoftSquare; Lahore; On-site; PKR 670,000 - 1,339,000; Full time

Job summary

SoftSquare in Lahore is seeking an SEO Specialist with 1–2 years of hands-on experience to develop and execute SEO strategies that boost organic rankings, drive traffic, and improve online visibility. You will collaborate with content and development teams to implement on-page, off-page, and technical SEO initiatives.

The role requires strong analytical ability, proficiency with analytics tools, and a bachelor’s degree in Marketing, CS, IT, or a related field.

Qualifications

• 1–2 years of hands-on SEO experience.
• Strong understanding of on-page, off-page, and technical SEO principles.
• Experience with Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar SEO tools.
• Strong analytical, problem-solving, and communication skills.
• Bachelor’s degree in Marketing, Computer Science, Information Technology, or a related field.

Responsibilities

• Develop and implement on-page, off-page, and technical SEO strategies.
• Conduct keyword research, competitor analysis, and identify growth opportunities.
• Optimize website content, landing pages, and blogs for search engines.
• Monitor website performance using Google Analytics, Search Console, Ahrefs, or SEMrush, and prepare SEO reports.
• Collaborate with content writers and developers to improve website SEO and stay updated with the latest SEO trends.

Skills

SEO fundamentals

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing, CS, IT or related field

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

Job description

We are looking for an SEO Specialist with 1–2 years of experience to join our team. The ideal candidate will be responsible for developing and executing SEO strategies to improve organic rankings, increase website traffic, and enhance overall online visibility while collaborating with content and development teams.

Responsibilities

• Develop and implement on-page, off-page, and technical SEO strategies.
• Conduct keyword research, competitor analysis, and identify growth opportunities.
• Optimize website content, landing pages, and blogs for search engines.
• Monitor website performance using Google Analytics, Search Console, Ahrefs, or SEMrush, and prepare SEO reports.
• Collaborate with content writers and developers to improve website SEO and stay updated with the latest SEO trends.

Requirements

• 1–2 years of hands-on experience in Search Engine Optimization (SEO).
• Strong understanding of on-page, off-page, and technical SEO principles.
• Experience with Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar SEO tools.
• Strong analytical, problem-solving, and communication skills.
• Bachelor’s degree in Marketing, Computer Science, Information Technology, or a related field.